Luke Carlson has spent two decades mastering performance — in business and in running. As the founder and CEO of Discover Strength, a 30-plus-location fitness company built around evidence-based strength training, Luke’s leadership philosophy is as structured as his marathon build-ups. A former NFL strength coach turned entrepreneur, he’s now chasing a sub-three-hour marathon at age 45, while running one of the most disciplined fitness franchises in the world.

In this episode, Luke shares what the process really looks like — from building a company “built to last,” to running 31 marathons with precision, and balancing science, ambition, and joy along the way.

Highlights

• Hear how Luke turned a single 2,000-sq-ft gym into a global franchise guided by purpose, not ego.

• Learn why he believes most runners (and leaders) get the 80/20 rule completely wrong.

• Discover how to train smarter: the science-based strength plan every runner should follow.

• Explore the connection between structure, leadership, and freedom — in business and in running.

• Understand why progress, not perfection, drives both performance and fulfilment.

• • Take away Luke’s timeless framework for vision, purpose, and growth that any leader can apply.

  
  

  Connect with Luke Carlson:
  → Instagram – @lukecarlson3070
  → Discover Strength

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  Connect with Execs Who Run:
  → LinkedIn – Execs Who Run
  → Instagram – @execswhorun

  
  

  Connect with Jason Hunt:
  → LinkedIn – Jason Hunt
  → Instagram – @jasonzane_
  If this episode resonates, share it with a friend who runs. Subscribe on Spotify or Apple Podcasts, and leave a quick review — it helps more leaders find the miles that matter.