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Low Bar Podcast

Low Bar Podcast

De : Ben Knegendorf & Jon Warren
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You know those conversations with your entrepreneur buddy where you’re throwing ideas around, laughing at the bad ones, and giving each other shit along the way?


That’s this podcast. Twice a week.


We’re Ben and Jon — two guys who’ve been building businesses online for over a decade. We’ve been part of 8-figure companies. We’re doing it again right now.


We made this for people like us: addicted to business, can’t turn it off, don’t want to.


Most business podcasts? People are performing. They hold back. They’re worried about how it sounds.


We don’t.


We talk about whatever we’re obsessed with — businesses we’d buy, plays we’re seeing, questions we’re asking ourselves.


Business is simple. People are lazy.


New episodes Mondays and Wednesdays.

© 2025 Dropship Breakthru LLC. All rights reserved.
Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Psychology Tricks Behind OF’s $5B Business — Ep. 18
      Jan 19 2026

      In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.


      Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.


      If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.


      Sponsor:

      KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

      Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.


      Timestamps:

      01:15 — The C.A.S.H. Framework

      03:15 — Access, scarcity, and controlled availability

      13:50 — Guilt Follow-Up and Personal Connection

      22:34 — Savior Complex

      25:50 — Milestones/Birthday Tactics

      33:50 — Why these tactics work outside OF

      40:30 — The Countdown

      51:05 — Hierarchy and Achievement Status



      *Follow us on Social*



      *Instagram* — https://www.instagram.com/lowbarpod/



      *Facebook* — https://www.facebook.com/LowBarPod



      *X* — https://x.com/LowBarPodcast



      *TikTok* — https://www.tiktok.com/@lowbarpodcast

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      1 h et 1 min
    • This Guy Shares the $20K/Month Skill No One Talks About — Ep. 17
      Jan 12 2026

      High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?


      Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?


      Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.


      Find out more about Kayvon Kay here — https://www.kayvon.com/


      Sponsor:

      Sleep like you’re dead (in a good way).


      Grab yours at https://SwitchSupplements.com/lowbar

      Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.


      Timestamps:

      00:00 — Joys of remote closing

      01:20 — What is a closer?

      05:45 — Closing vs traditional sales roles

      12:15 — Do the hardwork and invest

      25:27 — Don't shoot so low

      31:20 — Will you do the work?

      39:30 — Wealth Triangle

      43:30 — Changes in closing


      Follow us on Social


      Instagram — https://www.instagram.com/lowbarpod/



      Facebook — https://www.facebook.com/LowBarPod



      X — https://x.com/LowBarPodcast



      TikTok — https://www.tiktok.com/@lowbarpodcast

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      1 h et 3 min
    • We Built 75 Hard for Business (Should We Do It?) — Ep. 16
      Jan 5 2026

      This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.


      Business 75 Hard rules:

      1. Daily ask — One direct revenue ask every day

      2. Daily content — Post one piece of content every day on one channel

      3. Stimulus free time — Intentional thinking time with no inputs

      4. Track one KPI manually — On paper, every single day

      5. Daily business cleanup — Remove friction and loose ends

      6. Daily uncomfortable ask — Reach out to people who can move your business forward


      What Business 75 Hard can produce in the 75 days:

      75 asks more than most founders do in years

      75 content posts that sharpen your thinking

      75 uncomfortable asks that force breakthroughs

      75 KPIs that remove guesswork

      75 cleanups that systemize your business



      Sponsor:

      KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. 

      Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.


      Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg


      Timestamps:

      00:25 — What is Andy Frisella's 75 Hard

      11:50 — Idea to start Business 75 Hard

      16:21 — Daily Ask

      20:45 — Daily Content

      27:55 — Stimulus-Free Time

      35:16 — Track One KPI

      41:15 — Daily Business Cleanup

      44:53 — Daily Uncomfortable Ask



      *Follow us on Social*



      *Instagram* — https://www.instagram.com/lowbarpod/



      *Facebook* — https://www.facebook.com/LowBarPod



      *X* — https://x.com/LowBarPodcast



      *TikTok* — https://www.tiktok.com/@lowbarpodcast

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      54 min
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