In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.

Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.

If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

01:15 — The C.A.S.H. Framework

03:15 — Access, scarcity, and controlled availability

13:50 — Guilt Follow-Up and Personal Connection

22:34 — Savior Complex

25:50 — Milestones/Birthday Tactics

33:50 — Why these tactics work outside OF

40:30 — The Countdown

51:05 — Hierarchy and Achievement Status

*Follow us on Social*

*Instagram* — https://www.instagram.com/lowbarpod/

*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?

Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?

Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.

Find out more about Kayvon Kay here — https://www.kayvon.com/

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — Joys of remote closing

01:20 — What is a closer?

05:45 — Closing vs traditional sales roles

12:15 — Do the hardwork and invest

25:27 — Don't shoot so low

31:20 — Will you do the work?

39:30 — Wealth Triangle

43:30 — Changes in closing

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

X — https://x.com/LowBarPodcast

TikTok — https://www.tiktok.com/@lowbarpodcast

This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.

Business 75 Hard rules:

1. Daily ask — One direct revenue ask every day

2. Daily content — Post one piece of content every day on one channel

3. Stimulus free time — Intentional thinking time with no inputs

4. Track one KPI manually — On paper, every single day

5. Daily business cleanup — Remove friction and loose ends

6. Daily uncomfortable ask — Reach out to people who can move your business forward

What Business 75 Hard can produce in the 75 days:

75 asks more than most founders do in years

75 content posts that sharpen your thinking

75 uncomfortable asks that force breakthroughs

75 KPIs that remove guesswork

75 cleanups that systemize your business

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. 

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg

Timestamps:

00:25 — What is Andy Frisella's 75 Hard

11:50 — Idea to start Business 75 Hard

16:21 — Daily Ask

20:45 — Daily Content

27:55 — Stimulus-Free Time

35:16 — Track One KPI

41:15 — Daily Business Cleanup

44:53 — Daily Uncomfortable Ask

*Follow us on Social*

*Instagram* — https://www.instagram.com/lowbarpod/

*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast