Join Tad Crawford—author, publisher, and attorney—as he explores the emotional core of his latest novel, A Woman in the Wild. Through the journey of its protagonist, Thea, Tad reflects on family estrangement, the healing power of nature, and the tension between creative instinct and practical reality.
Tad’s multifaceted career includes decades of work supporting writers and artists, notably as co-author of The Writer’s Legal Guide: An Authors Guild Desk Reference, a foundational resource on copyright, contracts, and publishing law. His background as an advocate for creators informs this deeply personal and literary conversation.
The episode also touches on the ethics of AI, the philosophy of money, and the role of storytelling as a means of understanding and healing. A thoughtful exploration of creativity, independence, and what it means to build a life on one’s own terms.

Join us in this captivating episode as we sit down with Paulette Perhach – an acclaimed author, essayist, and writing coach. Paulette shares her journey of helping writers through her innovative tools and community initiatives, such as the Writer's Mission Control Center and The Finishing School for Writers. Dive into the emotional aspects of the writing process, the struggles with ADHD, and the importance of community in overcoming writer's block. Paulette also discusses her viral essays, the evolution of her writing career, and her unique perspective on balancing creativity with the business side of writing. Whether you're a budding writer or a seasoned author, this episode is packed with insightful advice and inspiration.

Emmy and Tony-winning producer Joe Plummer, President of Wavelength, joins Login to explore the intersection of storytelling and media innovation. Joe dives into how he crafts authentic narratives across film, theater, and branded content, emphasizing the need for genuine connection in an advertising-allergic world. He shares his journey from journalism to producing award-winning content and his approach to fostering collaborations where authenticity and values alignment drive the story. Joe discusses leveraging AI not as a threat but as a tool to enhance storytelling, drawing parallels to the early days of YouTube's transformative impact. Gain practical insights into adapting storytelling for modern audiences, the art of creating brand stories without losing audience trust, and the importance of embracing change to stay ahead of industry trends.