Couverture de Local SEO - The Expert’s Guide

Local SEO - The Expert’s Guide

Local SEO - The Expert’s Guide

De : Sterling Sky Inc.
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!

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    Épisodes
    • Ranking in Google’s AI Results in 2026 with Mike King
      Jan 7 2026

      In this exclusive session, we’re joined by Mike King, one of the sharpest minds in search, to unpack the wildest shifts happening in Google’s AI-powered results right now. You’ll get a behind-the-scenes look at real tactics Mike is using for clients today to gain visibility across AI platforms like Google and ChatGPT and how you can apply them immediately.

      LIVE TOOL DEMO: Mike will walk through a powerful fan-out query tool that uncovers how Google is interpreting and ranking entire topics. We’ll even use real audience examples in the demo so you can see it in action.

      What you’ll learn:

      ✅ The “fan-out query” method explained in plain English

      ✅ How to pull Google’s full query list for your niche

      ✅ Tactics to help small businesses stand out in an AI-dominated search landscape

      ✅ Why certain blackhat strategies still work (and Mike’s take on them)

      Whether you’re a business owner, SEO strategist, or just trying to stay ahead of AI’s impact on search, this webinar will leave you with actionable insights you won’t find anywhere else.

      Save your seat now and come ready with a topic for the live tool demo! Register👉 https://localu.org/how-rank-2026-mike-king-webinar/

      Links:

      Mike King's Tool - https://ipullrank.com/tools/qforia

      https://ipullrank.com/case-studies

      Mike King's Conference April 27-30, 2026 - https://seoweek.org/

      LocalU Global - Attend from Anywhere🌎 - https://localu.org/etn/localu-global-january-28-2026/

      Next Months Webinar: https://localu.org/gbp-violations-punishment-ben-fisher/

      Afficher plus Afficher moins
      1 h et 2 min
    • Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
      Dec 17 2025

      Local SEO is changing fast! For more 👉🏻 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ Learn about the 3 major threats facing businesses in 2026: disappearing organic visibility, AI's impact on search, and aggressive review attacks. Experts Joy Hawkins @SterlingSkyInc Luc Durand @rankingacademy & Darren Shaw @WhitesparkCa reveal how to prepare, understand mobile search shifts, deal with fake reviews, and apply effective strategies to stay competitive. Don't fall behind – watch LIVE to secure your local rankings!

      Date : December 17, 2025

      Time : 11:00 am - 1:00 pm ET

      Register for updates: https://localu.org/etn/surviving-local-seo-in-2026/

      Chapters:

      0:00 Welcome to 2026 Local SEO Threats & Expert Introductions

      2:00 Understanding Declining Google Business Profile Calls

      4:30 The Impact of AI-Powered Local Packs on Visibility

      8:00 Google's Monetization Strategy & SERP Changes

      13:00 The Rise of Local Pack Ads and Local Services Ads (LSAs)

      16:00 Maximizing Value from Local Services Ads: Agency Perspective

      20:00 Diversifying Lead Generation Beyond Organic SEO

      23:00 Analyzing Traffic from AI Platforms like ChatGPT & Gemini

      29:00 Why Video Marketing is Essential for Local Businesses

      36:00 Debunking Local SEO Myths: Geotagging & AI-Generated Video

      40:00 Whitespark Local Ranking Grid: Advanced Tracking & LLM Visibility

      45:00 Effective Strategies for Google Review Generation

      50:00 Open Hours as a Local Ranking Factor & Service Area Business (SAB) Challenges

      58:00 Navigating Co-working Spaces & Subleasing for Business Addresses

      1:02:00 Optimizing Service Area Pages & Core Business Citations

      1:07:00 Combating Review Extortion & Understanding Google's Review Jail

      1:19:00 Top Local SEO Strategies for 2026 Success

      1:25:00 Identifying & Avoiding Wasted Local SEO Tactics

      1:32:00 Ranking Strategies for Gemini AI & Perplexity: What Matters Now

      1:36:00 Essential Call Tracking for Local SEO & The Role of TikTok Ads

      1:40:00 Developing Niche Video Content Ideas for Local Businesses

      1:42:00 Local Grid Tracking: "Near Me" vs. "Keyword + City" Queries

      1:44:00 Best Practices for Responding to Negative Google Reviews

      1:48:00 Final Key Takeaways to Future-Proof Your Local Business

      #LocalSEO

      #GoogleBusinessProfile

      #ReviewManagement

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      2 h et 1 min
    • The Future of SEO: What Google Won’t Tell You (But We Will)
      Nov 13 2025

      Dive deep into the evolving world of SEO with expert insights! Learn why traditional SEO tactics are dead, how Forbes' strategy crumbled, and the new 2026 playbook for success. Discover the power of brand building, founder marketing, and Reddit as an SEO cheat code. We'll also explore AI's true role in content and what Google won't tell you. Don't miss out on strategies to protect your traffic and thrive in 2026 and beyond. Subscribe for cutting-edge Local SEO insights!

      Date : November 13, 2025

      Time : 1:00 pm - 2:30 pm ET

      Register for updates: https://localu.org/etn/the-future-of-seo-what-google-wont-tell-you-but-we-will/

      Chapters:

      00:00 - Intro: The Future of SEO & Content

      00:40 - Why Viral Content Isn't Always Effective

      01:40 - Forbes' SEO Strategy Collapse Explained

      04:05 - Understanding Google's Helpful Content Update

      06:45 - The Old SEO Playbook: What's Dead in 2025

      09:30 - The New SEO Strategy: Build Brand First

      12:00 - SEO for Small Businesses: When to Invest

      14:20 - Choosing Organic Channels: Fit Over Hype

      17:30 - Reddit: The SEO "Cheat Code" & Its Risks

      23:45 - How Reddit Manipulates Google & AI

      28:00 - Founder Marketing & Business Exits

      30:45 - Small Business Marketing: Ads vs. SEO

      33:00 - Personal Brand: Surviving the AI Content Wave

      35:30 - Hyper-Targeted Bottom-Funnel Content

      38:00 - Future of Marketing: Private Communities (Discord, WhatsApp)

      43:00 - Ranking in the AI Era: LLMs & SEO

      45:30 - New AI Ranking Signals: Reviews, Awards, PR

      47:00 - SEO Timeline for Small Businesses: Realistic Expectations

      49:10 - Competitor Comparison Content Strategy

      52:30 - Website Health Tools & Keyword Research for Topics

      55:20 - AI in Content Creation: Repurposing vs. Originality

      01:00:30 - The #1 Skill for New Marketers: Copywriting

      01:02:00 - Recommended Copywriting Books

      01:03:00 - Final Thoughts & Connect with Lars

      #SEOFuture #GoogleAI #LocalSEO

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      1 h et 34 min
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