Listener Q&A Part 1
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Listener Q&A Part 1
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Most marketing advice is generic. This episode isn't. We pulled the real questions pest control owners keep asking us and answered six of them straight.
- How much should you actually spend on ads before it stops paying off? Hint: watch your cost per lead, not your total spend.
- Are Local Services Ads still worth it now that Google killed manual disputes and replaced them with an automated credit system?
- How do you know where your leads actually come from when every customer just says Google?
- Why do you show up in the map pack but not in regular search results
- Why are people clicking your ads but never calling? And
- does Facebook actually bring in pest control jobs?
Adam Bennett and Elisabeth Pallante from Cube Creative Design give practical answers built from 20 years of working with pest control companies, including the one client who was spending 40% of his ad budget on a channel producing 12% of his booked jobs.
Plus the new segment: One Thing to Fix This Week, a five-minute action you can knock out before next Tuesday. See where your marketing stacks up free at thecubescore.com. Get your free pest control marketing audit at marketingthatactuallyworks.ai.
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