Amir Salihefendic, CEO of Todoist, is more involved in the code than ever. This week alone he vibe coded a table view that would have taken months of work before, and prototyped it in an hour.

We sit down in person for the first time to talk about what happens when CEOs, designers and the whole company can ship software with AI agents. Amir shares his setup (Claude and Codex reviewing each other's work), how an MCP built as a side quest by two engineers grew to two-thirds of their traffic, why engineers are becoming architects rather than bricklayers, and the time one of his agents wiped an AWS environment.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

After 11 years, we’re closing Startups BCN, the Slack community we started in October 2015 to keep the conversation going between Startup Grind Barcelona events.

It grew to more than 2,000 members and became a direct line to founders, CTOs, investors and VCs across the Barcelona ecosystem. It brought us hires, freelancers, partner agencies, investments and even a family or two. After the pandemic, though, activity slowly faded. We put out an open call for someone to take it over, but no realistic plan came in, and handing over thousands of member emails wasn’t something we were willing to do.

In this episode, Àlex looks back at the whole story: how the community started, what it gave us, why it ended, and why it fits MarsBased’s “do less, but better” philosophy. He also talks about passing the baton on Startup Digest and Startup Grind Barcelona, and what it feels like when your side projects become more popular than your own company.

Thank you to everyone who was part of Startups BCN. 💜

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

How does a small 30-person development agency land work with global giants like HP, Ford, FC Barcelona, Moody’s, and Citadel Securities? In this episode of Building Marsbased, Àlex Rodríguez Bacardit, CEO and founder of Marsbased, shows the exact strategies used to negotiate, win, and maintain contracts with major corporate clients.

Àlex explains why the 5-year mark is a critical tipping point for enterprise trust, how an inbound marketing strategy and technical SEO bring enterprise leads directly to you without cold calling, and why saying no to massive deals early on can actually strengthen your reputation. The episode also covers navigating fast-track procurement, leveraging client acquisitions to unlock corporate contracts like Ford and Moody’s, and managing heavy administrative bureaucracy without exhausting your executive leadership team.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Building a bootstrapped software consultancy comes with unique challenges, unexpected financial gaps, and hard-learned lessons. In this episode of the Building MarsBased series, Àlex Rodríguez Bacardit examines four significant errors that could have derailed the company but didn't. Most startups operate on a razor's edge, but MarsBased was built on financial independence and optionality, allowing the team to turn these costly setbacks into fundamental business lessons.

The discussion covers the financial reality of working with long-term clients who stop paying and how a 100k€ loss eventually paved the way for a more resilient partnership years later. It also explores the hidden costs of starting and stopping the hiring process too frequently and why bringing in a dedicated specialist changed the company's growth trajectory.

Àlex also addresses the "unreasonable frugality" that often leads founders to wait too long before hiring operations and management roles. Finally, the episode details the importance of regular pricing reviews and how moving to auto-renewing contracts eliminated constant administrative friction. This is an in-depth look at building a healthy, sustainable business by learning to manage the mistakes that are often unavoidable in the early years.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual developer is meaningless if team workflows and PR reviews stay completely unchanged.

On the MarsBased podcast, Àlex Rodríguez Bacardit joins Sven Peters, AI Evangelist at Atlassian, to tackle why most corporate AI implementations fail. Since every company has access to the exact same underlying LLMs, your true competitive edge relies on internal context, documentation, and codebase history, not simply upgrading to newer models.

They explore how active leadership usage makes engineering teams four times more likely to adopt AI long-term, while highlighting how Atlassian measures genuine DevX impact instead of tracking wasted token budgets.

Follow Sven Peters on LinkedIn: https://www.linkedin.com/in/svenpeters73/

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) met Àlex 12 years ago in San Francisco when MarsBased was just getting off the ground. They catch up on a decade of building software agencies, navigating career shifts, and managing team dynamics.

Adarsh shares the story behind firing a high-profile client who was verbally abusing his team, the panic of dropping a production database on Heroku, and how applying systems thinking changes how you look at code, sales, and business operations. They also touch on how AI and vibe coding are reshaping agency pricing, the return of fixed-bid contracts, and why human trust remains the most critical asset in tech.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Operator joins the show to examine the seismic shift away from Google's Page 1 and into AI interfaces like ChatGPT, Claude, and Perplexity.

Together, they explore why customer decisions and conversions are now happening directly inside LLMs long before anyone visits your website, and why traditional SEO metrics fall apart in a probabilistic search landscape. Clemens shares practical insights on how to adapt your content so AI models actually cite your brand, why admitting what your product can't do actually builds trust with LLMs, and the dangerous "GEO hacks" currently being sold across the industry that you should stay far away from.

Hosted by Àlex Rodríguez Bacardit: https://www.linkedin.com/in/alexrodba/
Guest: Clemens Rychlik (Hello Operator): https://www.linkedin.com/in/clemensrychlik/

If you enjoyed the episode, make sure to subscribe to the channel, hit the like button, and let us know in the comments how your team is adapting to AI search!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

In this episode of Road to CTO, Jennifer Woodard shares her remarkable journey from founding a startup as a non-technical leader to becoming the CPTO of an AI-native company. Jennifer breaks down the reality of earning technical credibility, the importance of European AI sovereignty, and why the "imposter syndrome" is a constant companion even for established experts. We also discuss the shifting landscape of tech hiring and the lessons learned from a six-figure technical mistake.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/