In this episode, we’re breaking down one of the most powerful (and underutilized) strategies in Google Ads: remarketing.

If someone clicked your ad, visited your website, and didn’t convert, are you doing anything to bring them back? Because those visitors are often your highest-value opportunities.

If you’re running ads without a remarketing strategy, you’re leaving money on the table.

In this episode, you’ll learn:

• Why your best leads are often past website visitors

• How remarketing boosts conversion rates and efficiency

• What RLSA (Remarketing Lists for Search Ads) is and how to use it

• How to create high-performing remarketing audiences

• Messaging strategies that reengage users without feeling “creepy”

• How remarketing fits into a full-funnel Google Ads strategy

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Are you burning through your Google Ads budget?

In this episode, we break down the fastest ways advertisers waste money in Google Ads and how to fix them.

From broad match with no guardrails to running Search and Display together, weak location targeting, over-aggressive target CPA settings, bloated keyword lists, poor conversion tracking, weak landing pages, and constant optimization resets, we cover the silent budget killers that cause frustration and underperformance.

If Google Ads has ever felt like a money pit, this episode will help you identify where your spend is leaking and show you how to tighten up your campaigns for stronger, more efficient results.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Is your Google Ads campaign actually broken or are you just reacting too fast?

In this episode, we break down one of the biggest mistakes advertisers make: over-optimizing too quickly. When performance dips, it’s tempting to start changing budgets, tweaking bids, or restructuring campaigns immediately. But frequent adjustments can reset the learning phase, create volatility, and delay real results.

We talk about how to tell the difference between normal fluctuation and a real performance issue, what signals require immediate action (like broken tracking or landing page problems), and when patience is actually the smartest strategy.

If you’ve ever panicked after a few slow days or wondered whether to wait it out or step in, this episode will help you make smarter, more disciplined optimization decisions.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Can small businesses run Google Ads like enterprise brands?

In this episode, we break down why applying enterprise-level PPC strategy to a small service-based business can actually destroy performance.

After managing multimillion-dollar budgets for brands like Toyota, Sage, and AM/PM, I’ve seen firsthand how differently enterprise accounts operate compared to small businesses spending under $20,000 per month. Enterprise campaigns focus on market share, impression share, and brand visibility. Small businesses, on the other hand, must focus on profitability, qualified leads, and predictable revenue.

We cover the major strategic differences in budget allocation, automation, risk tolerance, attribution, and funnel strategy — and why chasing visibility instead of revenue is one of the biggest mistakes small advertisers make.

If you’re a service-based business owner trying to scale with Google Ads, this episode will help you build a strategy that fits your budget, your goals, and your stage of growth — instead of copying tactics designed for billion-dollar brands.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

In this video, I'm going to be taking you through some super sneaky settings that Google Ads has in its user interface that could be wasting you thousands of dollars.

If you find any of this helpful or you end up implementing anything from this video, please give this video a LIKE and subscribe to this channel for more Google Ads content every week!

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Oh snap, you must be panicking! Did you accidentally overspend your Google Ads budget?

This is happens to most advertisers who are not familiar with how Google daily budgets operate.

In this video, I’ll discuss exactly how Google Ads daily budgets work, the 30.4 rule, and my 7 tips to avoid budget overspend. If you implement all 7 of these tips, the chances of budget overruns happening again will be very slim to none.

If you found this video helpful, please drop your greatest insight below and LIKE this video.

Also, consider subscribing to this channel if you are interested in more content on how to improve your Google Ads lead generation marketing campaigns!

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠!

Have you just launched your campaign and wondering when you’ll see results? Or did you make a major change to your ads and noticed that your performance has been volatile?

In this video, I’ll be sharing everything you need to know about the Google Ads learning period, how you can navigate through the Google Ads learning period and what you can do to avoid resetting it if you have an established campaign that is generating outstanding results.

Questions? Leave them in the comments.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠!

Have you checked your search terms report and saw some foreign language searches appearing?

You may not have made any changes to your language settings but this is more common than you’d think (depending on your industry)!

In this video, I’ll share why this is happening and strategies on how to prevent your ads from serving to these foreign language searches.

This show is brought to you by ⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠!