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Let's Talk Dog Business

Let's Talk Dog Business

De : Jo & Vicky
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Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started. Economie Réussite personnelle
Épisodes
  • From Park Sessions to Payroll: What It Really Takes to Become a Dog Training CEO with Amber Quann
    May 12 2026
    Many dog trainers accidentally build businesses that burn them out: 60-hour weeks, low prices, blurry boundaries, and no real way to step back. It doesn’t have to be like that. Treating your training business as a real company – with vision, pricing, and systems – is what changes everything. Today, we sit down with Amber Quann from Summit Dog Training, a 20-year industry veteran who scaled from solo trainer to a 12-person team and used that growth to buy her own commercial real estate. We unpack how the pandemic puppy boom pushed her into severe burnout and how a year of coaching helped her separate her identity from the company and promote herself to CEO. This episode is about shifting from “I just love dogs” to running a serious, profitable, CEO‑led training business – with real pricing, real systems and a company that can survive (and even be sold) without you. KEY TAKEAWAYS Don’t build your business as “I just love dogs, so I’ll train on the side.” Decide early that it’s a serious company and promote yourself from lead trainer to CEO. Separate your identity from the business - that emotional distance is what makes growth, delegation and even exit possible. Price for profit and sustainability, not guilt. If you want to pay good wages, give raises and survive rising costs, you must charge enough and accept that some clients will leave. Treat software and card fees as the cost of doing real business. Automated, upfront payments slash no‑shows and admin. Set a clear North Star so you stop chasing every “good idea.” Look to other industries for better models, launch at 10%, then iterate – perfectionism is what keeps you stuck. Build a business that exists beyond you: systems, brand and a trained team turn dog training from tiring self‑employment into an asset you could one day sell. Aim for a healthy relationship with your business over the year, not perfect work–life balance every week. If you only want to train dogs, that’s fine – but then bring in ops/CEO support instead of trying to wear every hat. BEST MOMENTS “Folks told me no one's gonna pay that for training - Now I charge three times that.” “Look at something and take the bits out of it that are going to be relevant to you. You don't have to completely replicate it.” “It's kind of just been this, North Star almost, but continuing to reorient around it as the years have passed.” EPISODE RESOURCES https://summitdogtraining.co.uk/ https://www.instagram.com/summitdogtraining https://www.facebook.com/summitdogtraining SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h et 11 min
  • Coaching Messy Real-World Dog Owners - Without Completely Losing the Plot
    May 6 2026
    At some point, most dog trainers feel incredibly frustrated and unsure of themselves. Their clients are rarely anything like ideal students, and the end results are often disappointing. Today’s episode is about what really happens when textbook dog training techniques collide with messy human lives. When training “doesn’t work” it is rarely because the methods are wrong – real owners are busy and often skip the “boring” foundations. Most owners follow bits of the plan, hit wobbles, never fully buy into the why behind the protocol and change their goals as training progresses. The net result is that everyone, including the trainer, ends up feeling like the training has failed. In this episode, Jo & Vicky explain how to redesign your coaching, conversations, and programmes so that even when real owners are busy, inconsistent, and primarily focused on making their own lives easier, the training still works and everyone stops feeling like a failure. KEY TAKEAWAYS To get better outcomes, trainers must design coaching for messy, time‑poor real‑world owners, not fantasy clients who do every rep. Often, owners don´t do the homework just because of a lack of time. To them the “boring” foundations don’t feel clearly connected to the few specific behavioural problems they want solved. When dog trainers don’t make the why of each step obviously relevant to a client´s real-life goals, they only do bits of the plan, hit wobbles, lose confidence, and quietly disengage before the method has had a chance to work. Quick wins create perceived value for clients. They build trust and motivate them to keep going and do the harder things. When trainers explain why each step matters, and the consequences of skipping it in terms of how well-behaved the dog will be in real life, owners can make informed choices and are more likely to commit to the work. BEST MOMENTS “Give them something that is going to get them a result quickly, that is going to add to that bank account of trust.” “You want to create an environment where they can give you that information without feeling judged and without feeling like it's going to be a s**t answer.” “It is gonna be up and down -- it's not ever gone smooth sailing, because it's not supposed to. That is not how we learn as people, as humans.” “This industry that we've created for ourselves is crippling us with imposter syndrome.” EPISODE REOURCES https://podcasts.apple.com/cz/podcast/how-to-stop-speaking-dog-trainer-and-start-speaking-human/id1727170978?i=1000762968318 https://quiz.caninebusinessacademy.com/health-check SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    31 min
  • From Blood Spatter to Barking: What Dog Trainers Can Learn from Crime Scene Cleaners
    Apr 28 2026
    From “rock bottom” to national crime-scene cleaners turning over six-figures plus. Donna and Dennis share how they built a premium, values-driven cleaning business and coaching brand. Weirdly, there’s a lot of crossovers into dog training - and they prove it. Their lessons on pricing, mindset, recruitment, and client relationships map uncannily well onto the realities of running a dog training business. KEY TAKEAWAYS Don´t start your business as a hobby – “I just love doing this thing” doesn´t work. You need a business and growth mindset. Charge premium prices and structure for cash flow from day one. Don´t be afraid to break through the VAT barrier. Look out for new opportunities and services you can add to create a more resilient business. Don´t be afraid to recruit. Know your core values, hint at them in your job advert and hire for the character traits you need. Having a strong purpose creates a lot of positive energy. Wanting to help others is a particularly good driver. Expect complaints and wobbles you will rarely achieve perfection, be ready to deal with oversights (don´t call them mistakes). Build clear processes to minimise risk of oversights and deal with them. This also makes it easier to teach your staff and others the skills they need. Overserving for free is not good for you or your client. You can help but need boundaries. Learn to bridge the knowledge gap: meet clients where they are at, not where you are. Pitch at their level. You are going to have those “I should just go get a 9-to-5 job days” – refocus on why you are running your business, the things you enjoy and how working in Asda would make you feel. BEST MOMENTS “Everything we do, or we train our staff do to, we've done ourselves on the ground.” “I have got that purpose, and I have got the ability to change people's lives and it's massive.” “Recruit for character.” “There is space for everyone. If you don't believe there's space for you, there won´t be.” “The universe puts in front of you what you need to see.” “I have never stopped pushing. I just find different ways to push.” EPISODE RESOURCES https://thespecialistcleaninggroup.co.uk https://donnahall.co.uk DISC profiling for recruitment - https://www.discprofile.com/what-is-disc SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h et 32 min
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