In this episode, Sharon breaks down how trust actually shapes work across African markets, often in ways organisations underestimate.

Rather than treating trust as an abstract idea or a communications problem, this conversation looks at how trust affects access, timelines, resistance, and day-to-day decision-making. It explores why effort alone can't compensate for a trust gap, why standard performance metrics often miss what's really happening, and why consistency matters more than intensity.

This episode is part of January's editorial focus on authority and foundations, alongside the latest edition of Roots & Reach, which examines how authority is built, recognised, and withdrawn in African markets.

In This Episode

1. Why trust is often noticed only when things feel stuck
2. How trust shows up in access, timelines, and resistance
3. Why you can't outwork a trust gap with more effort
4. What consistency actually signals to the market
5. Why trust is ultimately a leadership issue, not a messaging one

Engage With the Podcast

The Let's Talk Agriculture podcast features:

1. Editorially curated conversations (by invitation)
2. Podcast partnerships (short- to medium-term)
3. Branded or thematic mini-series developed with partner organisations

For inquiries or collaborations, email podcast@letstalkagriculture.com or sign up here.

Trust is often treated as a by-product of visibility.

In many African markets, it isn't.

In this episode of the Let's Talk Agriculture podcast, we slow the conversation down and examine how trust and authority are actually built and lost across African markets.

We talk about why being visible doesn't automatically make organisations credible, how trust is assessed quietly through behaviour and patterns, and why leadership decisions matter more than messaging when it comes to legitimacy.

This episode builds on our January Roots & Reach edition, Authority Is Built, Not Claimed, and explores what that idea looks like in practice.

If you work across African markets, this is a conversation worth sitting with.

In this episode, Sharon unpacks a major lesson from 2025: funding follows clarity.

Many founders had great ideas and real impact, but struggled to communicate their value in a way funders and partners could understand.

In today's episode, we explore why simple, consistent communication, from updates to storytelling to thought leadership made the difference this year.

This episode is a guide for leaders preparing for 2026.

If you want funding, partnerships, or influence, your message needs to be clear.

Let's help you get started in 2026:https://tally.so/r/mZpkKv

Get our Year-end bundled offer(Available in store): https://www.coachlico/letstalkagriculture

What would it take to make nutritious food both affordable and culturally relevant across Africa?

In this episode of the Let's Talk Agriculture Podcast, we sit down with Taylor Quinn, Founder of Tailored Food, to explore what it really means to build nutritious, low-cost food systems rooted in African culture.

Taylor shares how his team is rethinking food systems by combining community insight, local ingredients, and smart business models that make nutrition sustainable — not charity-based. From leveraging consulting work to fund social impact projects, to navigating the complexities of working with the UN system, this conversation offers a real look at how impact and innovation can co-exist.

If you care about food security, African agriculture, or sustainable food innovation, this episode will leave you inspired and more importantly, equipped with new ideas for what's possible.

Produced by LTA Studio — helping agribusinesses, innovators, and organizations amplify their stories and visibility across Africa's agriculture and food space.

Partner with us: studio@letstalkagriculture.com

For decades, agriculture has relied on chemistry to feed the world. But as the sector faces new environmental, regulatory, and sustainability challenges, a quiet revolution is emerging — one that looks to nature for the answers.

At the heart of this shift is Dr. Gustavo Sosa, Founder and Scientific Director of INBIOAR Global LTD, whose work focuses on discovering natural compounds that can replace synthetic herbicides and pesticides. His mission is simple yet powerful: to inspire a cleaner, smarter agriculture built on nature's own intelligence.

In this episode of The Let's Talk Agriculture Podcast, hosted by Sharon Nkwah, Dr. Sosa shares how biodiversity is driving innovation in crop protection, what Africa can learn from Latin America's clean agri-tech journey, and how young scientists can lead the next wave of sustainable transformation.

Tune in to hear how nature is not just part of agriculture's past, but its future

In this episode of The Let's Talk Agriculture Podcast – Carbon Markets Series, host Sharon Nkwah sits down with Ann Maina from Boomitra to simplify one of the most talked-about — yet often misunderstood — topics in sustainability: carbon markets.

From soil carbon projects to the use of remote sensing, Ann explains how African farmers and agribusinesses can directly benefit from carbon credits.

Together, they explore the practical side of carbon markets — how they work, why they matter, and what it will take for agriculture to play a leading role in Africa's green economy.

Whether you're a farmer, policymaker, or agribusiness leader curious about climate-smart opportunities, this episode offers clarity, context, and actionable insights.

Tune in to learn:

▫️What carbon markets really are and how they function

▫️Why agribusinesses in Africa should care about carbon finance

▫️How farmers can earn and benefit from soil carbon initiatives

▫️The challenges and opportunities ahead for African agriculture in the carbon economy

This episode is part of our Carbon Markets Series on The Let's Talk Agriculture Podcast — exploring how Africa can unlock climate opportunities through innovation, investment, and collaboration.

Host: Sharon Nkwah

Guest: Ann Maina, Boomitra

For sponsorships, collaborations, or podcast visibility packages, email studio@letstalkagriculture.com.

In this episode of The Let's Talk Agriculture Podcast – Carbon Markets Series, we sit down with Fundile Maphanga, Policy Lead at Allied Offsets, to unpack one of the biggest questions in Africa's carbon market story — how do we build trust?

From national initiatives to market regulation and data standards, Fundile breaks down what's working, what's not, and what Africa needs to get right to make its carbon markets credible and transparent.

Tune in to explore:

• The state of carbon market policy across African countries
  
  

• How transparency and data can drive real market integrity
  
  

• Why implementation — not just policy — will define Africa's success
  
  

• The balance between adopting global standards and defining our own
  
  

This episode is part of our Carbon Markets Series — exploring the people, policies, and possibilities shaping Africa's green transition.

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