Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively?

This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy.

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Guest:
Dr. C, a.k.a. "The Vag Doc"
https://www.tiktok.com/@thevagdoc
https://www.youtube.com/@TheVagDoc

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands

Extras:
• Episode Mocktail Poster! Sparkling Carmen: link t/k

Chapters:
00:00 Cold Open and Intro
02:24 Introducing Dr. C (The Vag Doc)
05:25 The Knowledge Gap No One Addressed
08:00 How Women Look for Answers
15:31 Why Misinformation Wins
19:14 Trust Is the Strategy
24:03 The Real-World Cost of Misunderstanding
27:23 Creating Clarity
37:03 Why Analogies Work
41:28 Partnering With Brands
45:26 Protecting Authenticity and Tone
47:57 The Hallmarks of Success
55:02 Thank You and Outro

Click here to view the episode transcript.