Legaltech Marketing has Changed w/ Chris Handy
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Legaltech Marketing has Changed w/ Chris Handy
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How can legaltech companies reach lawyers now that everything we knew about marketing isn't working?
Easy. Go back to what was working decades ago.
In this special episode of the Lawyer Forward podcast, product marketing expert Chris Handy details why performance metrics have fallen off a cliff and what to do about it.
Chris is an experienced practitioner of product marketing and go-to-market motions. He's worked in ecommerce, expert content businesses, and technology.
Learn more about Chris at chrishandy.com.
And for your free copy of our new ebook "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," head here...
lawyersdontcare.com
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