In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how answering three to five questions out of a group of 36 particular questions will help you or your colleagues draft "How we did it" thought leadership articles regarding litigation wins you or your colleagues secured for clients.

The 36 questions fall into these 11 categories:

1. Big Picture (6 questions)

2. Pre-Suit Investigation & Case Intake (4 questions)

3. Drafting & Filing the Complaint (3 questions)

4. Early Motion Practice (1 question)

5. Discovery (3 questions)

6. Experts (2 questions)

7. Summary Judgment (1 question)

8. Mediation (1 question)

9. Settlement (1 question)

10. Trial Preparation (4 questions)

11. Trial (10 questions)

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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com

Learn more about Copo Strategies at https://www.copostrategies.com

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Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage).

Learn more: www.LTLAccelerator.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues.

Those tips are:

1. Use a “me and/or them” mindset to filter what matters to you versus your target audience;

2. Apply the “O-K-So?” framework to your descriptions of the presentations you attended and are reporting on;

3. Brevity over bulk;

4. Share valuable materials you received at the conference, such as presentations and whitepapers;

5. Capture the conference "vibes;"

6. Write a compelling thematic headline; and

7. Be timely, but don't rush the final product.

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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com

Learn more about Copo Strategies at https://www.copostrategies.com

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Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage).

Learn more: www.LTLAccelerator.com

Like deliveries from the milkman, people wearing suits and dresses whenever they left their homes, and smoking/non-smoking sections in restaurants, attorneys writing their own thought leadership articles is a relic from yesteryear—and should follow the same fate as those once-upon-a-time staples of everyday life.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why attorneys should not write their own thought leadership articles—besides the issue of them having to invest non-billable time to do so:

1. Attorneys know how to write for the practice of law, not for marketing and selling the practice of law.

2. Attorneys approach thought leadership from a legal perspective, not a marketing perspective.

3. The overwhelming majority of attorneys don't understand best practices for thought leadership.

4. Most attorneys will never get better at writing thought leadership because they do it so rarely and as an add-on to their core legal practice.

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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com

Learn more about Copo Strategies at https://www.copostrategies.com

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Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage).

Learn more: www.LTLAccelerator.com