In this conversation, Liesl interviews Duffy MacKay, Senior Vice President of Dietary Supplements for the Consumer Healthcare Products Association (CHPA).

Duffy shares his extensive background in the supplement industry, discussing the evolution of dietary supplements, the role of CHPA in ensuring quality and access to self-care products, and the challenges faced by the industry today.

He emphasizes the importance of education for consumers, the need for stricter regulations, and the future focus on integrating dietary supplements into overall wellness. Duffy also shares his personal health practices and the significance of community in navigating the industry.

Chapters

00:00 Introduction to Duffy MacKay and His Journey

03:08 The Role of CHPA in Dietary Supplements

06:11 Consumer Access and Product Quality Initiatives

08:55 Challenges Facing the Dietary Supplement Industry

11:55 The Impact of Social Media on Consumer Trust

15:05 Future Focus of CHPA and Regulatory Changes

18:06 Navigating the Dietary Supplement Landscape

20:48 Personal Health Practices of Duffy MacKay

23:53 Conclusion and Future Events

Contact Duffy MacKay:

https://www.linkedin.com/in/duffy-mackay-6ab19b12/

Dmackay@chpa.org

https://www.chpa.org/

Contact Liesl Bernard:

liesl@leadingforwellness.com

https://www.linkedin.com/in/lieslbernard/

www.leadingforwellness.com

Scott Dicker is a recognized thought leader in the natural products and active nutrition industries, known for transforming complex market data into clear, actionable insights. As a leading voice in the space, Scott is a frequent keynote speaker at major industry conferences, where he helps brands, retailers, suppliers, and investors understand not just where the market is today — but where it’s heading next.

With a background rooted in data‑driven analysis and strategic storytelling, Scott has built a reputation for spotting emerging trends early and translating them into practical strategies that drive growth. His work at SPINS, where he serves as Sr. Director of Market Insights, has made him a go‑to expert for companies seeking to navigate the rapidly evolving health, wellness, and CPG landscape.

Whether he’s breaking down the latest consumer behavior shifts, forecasting category growth, or revealing the next big opportunity in wellness, Scott brings clarity, depth, and forward‑thinking perspective to every conversation. His engaging style and ability to make data meaningful have made him a sought‑after guest for podcasts, panels, and stages across the country.

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In this episode, Liesl Bernard welcomes Scott Dicker, the Senior Director for Market Insights at SPINS, to discuss the latest trends in the supplement and wellness industry. Scott shares his unconventional journey from being a sports nutritionist to leading market insights at SPINS, where he analyzes consumer behavior and industry trends. He emphasizes the importance of understanding how shoppers' preferences are evolving and how brands can adapt to meet these changes. Scott also highlights the release of SPINS' 2026 prediction report, which identifies key trends such as conscious consumption, anywhere commerce, and the rise of non-human participation in product discovery.

Chapters

00:00 Introduction to Trends in Supplements

04:27 Scott Dicker's Journey in Nutrition and Data

08:25 Key Insights from the 2026 Prediction Report

12:50 Emerging Categories: Joint Health, Energy, and Hormones

19:29 The Rise of Personalized Nutrition

22:24 Trends in Sleep and Mood Support

27:35 Final Thoughts and Personal Health Practices

Contact Scott Dicker:

https://www.linkedin.com/in/scott-dicker-6a83b965/

https://www.spins.com/resources/report/2026-trend-predictions/

Contact Liesl Bernard:

liesl@leadingforwellness.com

https://www.linkedin.com/in/lieslbernard/

www.leadingforwellness.com