In this episode of Impact Stories, host Lisa Genovese sits down with Brian Hall, President at GDM, to explore what it means to lead in a complex, data-heavy industry that’s going through both a rebirth and an adolescence at the same time.

Drawing on 40+ years in energy information management, Brian shares how clarity of purpose, strategy-led decision making, and deeply lived values have guided him through market volatility, industry transformation, and organizational change. From recasting GDM’s vision, mission, and values to building a culture rooted in TRUST, he illustrates how to connect data, decisions, and character in everyday leadership.

You’ll take away:

• How the DIKW model (Data, Information, Knowledge, Wisdom) can guide better decisions and turn raw data into trusted insight

• Why revisiting vision, mission, and values with your team—not for them creates alignment, ownership, and a real decision-making compass

• How to lead with confidence in uncertainty by trusting your “compass” (strategy, values, and purpose) instead of waiting for perfect clarity

• What an empowering leadership mindset looks like when you choose your response to events, own your decisions, and lead with integrity

If you’re leading in energy, data, or any industry facing transformation, this episode offers grounded, experience-backed insight on strategy, culture, and leadership that endures beyond market cycles.