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Lead Counsel

Lead Counsel

De : Thomas Tona
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 What happens when law, business & life collide? What if you could hang out with law firm owners and accomplished business leaders earning seven, eight, and nine figures a year, and gain insights that propel legal cases, and businesses forward exponentially? The Lead Counsel podcast, hosted by Thomas Tona, is a weekly show that delves into the world of law, the business of law, life, and where the three intersect. Each episode will feature in-depth conversations with industry insiders and experts, thought leaders, and individuals that are making significant contributions and differences in their chosen fields. The show covers a wide range of topics related to law, the business of law, life and how they are intertwined. From the latest trends and research to personal stories and practical takeaways, the Lead Counsel podcast offers listeners deep dives on every topic discussed. The goal of this podcast is to provide zero cost to consumer information about law and the business of law, and related tools, to the general public. The show will include different segments, such as "Case of the Week," where the host gives his perspective on recent happenings in the industry, "Tools of the Trade," where the host and guests share valuable resources and tips for listeners, "Behind the Scenes" where the host and guests will share insights and stories not generally known in the industry, and "The Law Leader," where the host and guests will explore what it takes to build a 7,8 or 9-figure law firm and have a great life at the same time. Whether you're a lawyer, or non-lawyer, the Lead Counsel podcast is a must-listen for anyone looking to stay informed and inspired. The show is sure to be a valuable resource for anyone looking to learn more about your personal injury, no-fault collection, or other claims or lawsuits, as well as law firm business owners looking to perform at the highest levels of leadership.2023 Economie
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    Épisodes
    • 140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm

      140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm
      Feb 19 2026
      In this high energy episode of the Lead Counsel Podcast, Tom Tona sits down with Lee Rudin, founder of Rudin Law in New Orleans, to break down one of the most disruptive personal injury branding strategies in the country. Lee launched his firm in June 2023 and quickly built traction with a bold message that cuts through the noise in an overcrowded personal injury market: Stop Being Polite and Get Rude. But this episode goes far beyond clever marketing. Tom and Lee unpack what it really takes to build and scale a modern plaintiff law firm in 2026. From paid social media strategy and intake systems to ethics compliance, infrastructure, AI tools, offshore staffing, and political threats to plaintiff rights, this conversation is a masterclass in business minded lawyering. If you are a personal injury attorney, law firm owner, or entrepreneur looking to grow your firm without sacrificing integrity, this episode delivers practical insight and real world experience from two operators who are actively building. Key Highlights Personal Injury Branding That Breaks Through Lee explains how the Get Rude brand was born and why aggressive, authentic branding works in plaintiff personal injury law. He shares how merchandise, social media skits, and bold messaging drive engagement and build real brand recognition in competitive markets like New Orleans. Paid Social Media for Law Firms Tom and Lee discuss why organic reach is effectively dead and why law firms must treat social media as a pay to play channel. They cover boosted posts, brand building versus direct response marketing, and how to use platforms like Instagram, Facebook, YouTube, and TikTok to stay top of mind with potential clients. Stop Competing with Other Lawyers The real competition is not the firm across town. It is the insurance industry and the political forces pushing tort reform. This episode dives into how insurance companies use messaging playbooks to influence public perception and why plaintiff lawyers must control the narrative. Scaling a Personal Injury Law Firm the Right Way Lee shares how he built a 14 person team with a strong mix of onshore and offshore staff. He breaks down the importance of intake training, AI call auditing tools, virtual staffing, and investing in infrastructure before pouring money into marketing. Avoiding the Leaky Bucket Spending tens of thousands on advertising is wasted if intake is not properly trained. Lee explains how he uses intake consultants and AI auditing to maximize signed retainers and protect return on marketing investment. Ethics and Aggressive Marketing Bold does not mean reckless. Tom and Lee discuss advertising ethics, compliance, avoiding misleading claims, and why every scaling firm should budget for an ethics attorney. Marketing without compliance is a fast track to losing your license. Masterminds, Mentorship, and Ego The conversation explores the danger of ego in law firm ownership, the value of mastermind groups, and why many lawyers struggle to scale because their identity is tied to the name on the door. Family, Balance, and the Real Why Both attorneys share how building a law firm must align with family priorities. Scaling without intentional balance leads to burnout and broken relationships. Sustainable growth requires clarity of purpose. Featured Guests: Lee RudinFounding Attorney, Rudin Law Website: https://www.getrude.com/ LinkedIn: Lee Rudin Instagram: @getrudelaw Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
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      50 min
    • 139: Adversity to Authority Building a Personal Injury Brand with Rilee Harrison of Cain Injury Lawyers

      139: Adversity to Authority Building a Personal Injury Brand with Rilee Harrison of Cain Injury Lawyers
      Feb 12 2026

      In this powerful redo episode of the Lead Counsel Podcast, host Tom Tona sits down with Rilee Harrison, personal injury attorney at Cain Injury Lawyers in Oklahoma, to unpack the mindset, systems, and branding strategies that are helping him generate over 250 personal injury cases organically and build a scalable, client first law practice.

      Rilee shares how failing the bar exam the first time became the defining moment of his career. Instead of quitting, he built discipline, structure, and a relentless work ethic that now drives his success in trial work, business development, and firm growth. This episode is a masterclass in resilience, law firm marketing, social media for lawyers, associate to partner growth, and how to align personal values with firm leadership.

      If you are a personal injury lawyer, law firm owner, or ambitious associate looking to grow your book of business, build a referral network, or scale a modern law firm without sacrificing integrity, this episode is for you.

      Key Highlights

      • Overcoming adversity in the legal profession and how failing the bar exam shaped a winning mindset
      • How Rilee generated more than 250 personal injury cases organically through social media and networking
      • The difference between business to business marketing and consumer facing legal advertising
      • How to use Twitter X, LinkedIn, and local bar involvement to build a national referral network
      • Why authenticity and personal brand are critical for lawyers in a competitive market
      • Building trust with law firm owners as an associate and positioning yourself for long term leadership
      • How Cain Injury Lawyers is scaling with alignment on vision, mission, and core values
      • The importance of putting clients first in every decision and how that fuels long term growth
      • Practical advice for young lawyers navigating private equity consolidation, tort reform, and a changing legal landscape
      • Books every trial lawyer and law firm owner should read to sharpen trial skills and business acumen

      This conversation goes deep into the business of law, trial strategy, branding for lawyers, associate development, and law firm leadership. It is a must listen for anyone serious about building a high performance personal injury practice.

      Featured Guests:

      Rilee Harrison
      Personal Injury Trial Attorney at Cain Law Office
      Website: https://cainlaw-okc.com/
      LinkedIn: Rilee Harrison
      X: Barred and Bearded


      Tom Tona
      Founder & Managing Attorney, TonaLaw
      Website: https://www.tonalaw.com
      LinkedIn: Tom Tona
      X: @NYPITrialGuy

      This podcast is sponsored by TonaLaw.

      TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
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      42 min
    • 138: How Coaching, Accountability, and Business Discipline Build Scalable Law Firms with Patrick Wilson

      138: How Coaching, Accountability, and Business Discipline Build Scalable Law Firms with Patrick Wilson
      Feb 5 2026

      This episode of the Lead Counsel Podcast builds directly on the previous full length conversation with Patrick Wilson of Atticus, offering additional insights, reflections, and high impact takeaways for law firm owners who want to scale without losing control of their lives or their values.

      Host Tom Tona continues the conversation with longtime friend and trusted law firm business coach Patrick Wilson, one of the longest standing coaches at Atticus. Together, they dive deeper into the real difference between coaching and consulting, why accountability is the missing ingredient for most law firms, and how personal injury lawyers are uniquely positioned to build powerful, profitable, and principled businesses.

      This episode is especially valuable for personal injury lawyers, small firm owners, and entrepreneurial attorneys who feel stuck practicing law instead of running a business. Patrick explains why law school fails to prepare attorneys for business ownership, why most lawyers procrastinate on management and marketing, and how structured coaching creates urgency where there are no natural deadlines.

      Listeners will hear a practical breakdown of why coaching works, how accountability drives action, and why business growth requires clarity around identity, passion, and talent. Patrick also shares his most recommended business books for attorneys at every stage and explains why principle based thinking beats trendy tactics and quick fixes.

      This popcorn episode reinforces the themes from the previous episode with Patrick Wilson and expands on how law firm owners can move faster, make better decisions, and build sustainable practices that serve both clients and families.

      Key Highlights

      • The real difference between a coach and a consultant and why great advisors often do both

      • Why accountability is the single biggest driver of growth for law firm owners

      • How coaching fills the massive business education gap left by law school

      • Why personal injury lawyers are the most entrepreneurial practice area

      • How identity clarity leads to faster and higher quality business decisions

      • Why most lawyers neglect marketing, hiring, and leadership until it hurts

      • Patrick Wilson's top business book recommendations for attorneys

      • How coaching improves not just law firms but marriages, parenting, and life outside the office

        Featured Guests:

        Patrick Wilson
        Sr. Management Consultant at Atticus
        Website: https://atticusadvantage.com/
        LinkedIn: Patrick Wilson
        Email Patrick: patrickw@atticusadvantage.com


        Tom Tona
        Founder & Managing Attorney, TonaLaw
        Website: https://www.tonalaw.com
        LinkedIn: Tom Tona
        X: @NYPITrialGuy

        This podcast is sponsored by TonaLaw.

        TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonaLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
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      21 min
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