Couverture de 140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm

140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm

140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm

Écouter gratuitement

Voir les détails

À propos de ce contenu audio

 In this high energy episode of the Lead Counsel Podcast, Tom Tona sits down with Lee Rudin, founder of Rudin Law in New Orleans, to break down one of the most disruptive personal injury branding strategies in the country. Lee launched his firm in June 2023 and quickly built traction with a bold message that cuts through the noise in an overcrowded personal injury market: Stop Being Polite and Get Rude. But this episode goes far beyond clever marketing. Tom and Lee unpack what it really takes to build and scale a modern plaintiff law firm in 2026. From paid social media strategy and intake systems to ethics compliance, infrastructure, AI tools, offshore staffing, and political threats to plaintiff rights, this conversation is a masterclass in business minded lawyering. If you are a personal injury attorney, law firm owner, or entrepreneur looking to grow your firm without sacrificing integrity, this episode delivers practical insight and real world experience from two operators who are actively building. Key Highlights Personal Injury Branding That Breaks Through Lee explains how the Get Rude brand was born and why aggressive, authentic branding works in plaintiff personal injury law. He shares how merchandise, social media skits, and bold messaging drive engagement and build real brand recognition in competitive markets like New Orleans. Paid Social Media for Law Firms Tom and Lee discuss why organic reach is effectively dead and why law firms must treat social media as a pay to play channel. They cover boosted posts, brand building versus direct response marketing, and how to use platforms like Instagram, Facebook, YouTube, and TikTok to stay top of mind with potential clients. Stop Competing with Other Lawyers The real competition is not the firm across town. It is the insurance industry and the political forces pushing tort reform. This episode dives into how insurance companies use messaging playbooks to influence public perception and why plaintiff lawyers must control the narrative. Scaling a Personal Injury Law Firm the Right Way Lee shares how he built a 14 person team with a strong mix of onshore and offshore staff. He breaks down the importance of intake training, AI call auditing tools, virtual staffing, and investing in infrastructure before pouring money into marketing. Avoiding the Leaky Bucket Spending tens of thousands on advertising is wasted if intake is not properly trained. Lee explains how he uses intake consultants and AI auditing to maximize signed retainers and protect return on marketing investment. Ethics and Aggressive Marketing Bold does not mean reckless. Tom and Lee discuss advertising ethics, compliance, avoiding misleading claims, and why every scaling firm should budget for an ethics attorney. Marketing without compliance is a fast track to losing your license. Masterminds, Mentorship, and Ego The conversation explores the danger of ego in law firm ownership, the value of mastermind groups, and why many lawyers struggle to scale because their identity is tied to the name on the door. Family, Balance, and the Real Why Both attorneys share how building a law firm must align with family priorities. Scaling without intentional balance leads to burnout and broken relationships. Sustainable growth requires clarity of purpose. Featured Guests: Lee RudinFounding Attorney, Rudin Law Website: https://www.getrude.com/ LinkedIn: Lee Rudin Instagram: @getrudelaw Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Aucun commentaire pour le moment