Send us a text

What happens when AI steps beyond answering questions and starts taking real-world actions? We dive headfirst into testing Perplexity's groundbreaking Comet browser with its integrated AI assistant capabilities, witnessing firsthand how digital agents are evolving from conversational tools into autonomous task performers.

The episode begins with a practical test: making a restaurant reservation at a popular Nashville eatery. We watch in real-time as the AI agent navigates reservation systems, searches for availability, and prepares to complete the booking process—all significantly faster than previous experiences with other AI tools that took upwards of 20 minutes for similar tasks. The transparency of seeing the agent work—clicking through websites, interacting with dropdown menus, and navigating booking platforms—offers a fascinating glimpse into how these technologies function behind the scenes.

Our conversation takes a critical turn as we explore the implications of entrusting AI agents with sensitive information like credit card details. Where do we draw the line between convenience and security? We contemplate the psychological difference between having payment information saved in a browser (where humans initiate purchases) versus allowing an autonomous agent to make transactions on our behalf. The episode culminates with an impressive demonstration of the AI creating a comprehensive three-day Nashville itinerary in seconds—complete with museum recommendations, dining options, and entertainment suggestions—a task that would typically require substantial human research time. While highlighting current limitations, like failing to ask about budget constraints or personal preferences, the demonstration showcases the tremendous potential these tools hold for streamlining everyday tasks and decision-making processes.

Ready to explore how AI agents could transform your daily workflow and business operations? Subscribe now for weekly insights on emerging technologies and practical strategies to leverage them for your small business growth!

Send us a text

Have you been sharing sensitive information with ChatGPT without realizing who might access it? We dive into the recent controversy surrounding OpenAI's decision to make certain chats discoverable by search engines like Google—and the swift backlash that followed.

We explore a fascinating theory about whether users could potentially "game" AI systems through repetitive inputs, similar to early SEO tactics. Could repeatedly telling ChatGPT that your fictional company is "the best in 2025" eventually influence its recommendations to others? This potential vulnerability raises important questions about how AI systems learn and share information.

The conversation shifts to practical concerns about data privacy when using AI tools for business. We discuss the often-overlooked risks of uploading PDFs containing sensitive information and explain the difference between sharing chat links versus continuing conversations. For businesses handling confidential data, we break down your privacy options: from the Teams plan "sandbox" environment that prevents your data from training the model (starting at $50 monthly for two licenses) to simply adjusting settings in the Personal Pro plan. Whatever your approach, one thing is clear—as AI becomes increasingly integrated into our workflows, understanding data privacy has never been more crucial.

Ready to protect your business information while still leveraging the power of AI? Follow our podcast for weekly news, tips and best practices designed specifically for small business owners navigating the digital landscape. Visit launchingpros.com for free resources to help grow your business online.

Send us a text

Struggling with how to organize your Google Ads campaigns? This episode cuts through the confusion with actionable guidance on structuring pay-per-click advertising that delivers results. We break down the hierarchy of campaigns, ad groups, and keywords while offering a surprisingly simple approach to organization: mirror your website's main navigation menu.

One critical strategy we discuss is the importance of separating branded from non-branded campaigns. Many businesses mistakenly believe bidding on their own brand terms wastes money—our case studies prove otherwise. When companies stop bidding on their brand names, competitors swoop in with their ads, intercepting potential customers and ultimately reducing overall revenue. We explain why Google typically charges you less than competitors to bid on your own terms due to relevance factors, creating a compelling reason to protect your brand presence.

Budget considerations heavily influence optimal campaign structure. For small businesses spending $30/day, we recommend keeping it simple with 1-3 campaigns maximum. At $100/day (approximately $3,000/month), expanding to 3-5 campaigns becomes viable. We explore why higher budgets typically yield better results—not just from increased exposure, but because Google's algorithms have more data to optimize performance. The most compelling advantage of PPC? Unlike SEO's 6-12 month timeline, well-structured campaigns can deliver measurable results within days, making it perfect for businesses seeking immediate traffic and lead generation.

Ready to improve your digital advertising strategy? Subscribe for weekly tips and tactics designed to help small businesses thrive online. Visit launchingpros.com for free resources and courses that will help you master online marketing and grow your business effectively.