Your list isn’t dead.

It’s just quiet.

And if you’re about to launch to people who haven’t heard from you in weeks (or months), blasting promo emails and hoping for conversions isn’t strategy — it’s wishful thinking.

You don’t need more leads.

You don’t need more ads.

You need momentum.

In this episode of Launch Confidential, Diana and Taylor break down a simple 10-day pre-launch email strategy to re-engage a cold list, rebuild trust, and warm buyers up before cart open — without awkward apologies or spending hours writing content from scratch.

If you’ve been quiet and now you’re about to sell, the real question isn’t “Will they buy?”

It’s “Do they still trust me?”

01:59 - What “cold” really means (and why it’s not what you think)

02:52 - The fear of emailing daily (and why buyers aren’t the ones complaining)

03:06 - Why unsubscribes are a filtering system — not a personal rejection

03:29 - Buyers vs. browsers: the quiet shift that changes your launch results

04:25 - The 10-day “Netflix prequel” strategy before cart open

06:11 - Turning belief shifts into binge-worthy email topics

07:41 - The inbox hook that cuts through clutter immediately

08:38 - The simple trick that makes people binge your emails

10:08 - Why blasting your whole list can hurt deliverability

11:13 - The overlooked segment sitting on your list right now

12:20 - The reframe: you don’t need more leads — you need more momentum

12:45 - The 20-minute batching move that removes the “I don’t have time” excuse

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing...

Ever hovered over the send button asking yourself, “Am I annoying my list?”

In this episode of Launch Confidential, we’re talking about the quiet anxiety so many coaches carry around email marketing: the fear of being “too much,” annoying your list, or losing your audience just by showing up in their inbox.

Because when that anxiety kicks in, what usually happens isn’t restraint - it’s silence. And silence cools your audience, stretches out your sales cycle, and makes every launch feel heavier than it should.

If you find yourself second-guessing follow-ups, spacing emails way farther apart than you know you should, or holding back because of that one nasty “please remove me” that still lives rent-free in your brain… this conversation is for you.

01:41 - The real reason people unsubscribe (and why it’s not what you think)

03:25 – The fear loop that teaches your list to tune you out

05:52 - Why unsubscribes are actually doing you a favor

06:28 - The fastest way to become forgettable in someone’s inbox

07:54 - The subject line habit quietly killing your open rates

09:03 - Why “safe” emails never get opened

10:00 - The underused inbox feature that changes open rates

12:55 - How to tell if you’re emailing too much — or not enough

14:38 - The kind of emails people actually want to read

16:13 - A sustainable email cadence that doesn’t burn you out

19:03 - The reframe that makes emailing feel lighter instantly

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📩 hello@launchbabes.com

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure...

You’ve heard the hype: AI is coming for our jobs, coaching is next, and soon we’ll all be replaced by robots. But what if that narrative is completely backwards?

In this solo episode of Launch Confidential, Taylor shares the behind-the-scenes story of building Launch Babes’ first client-facing AI-powered tool - and how it pushed her to the edge while unlocking the future of online education.

This isn’t about tossing ChatGPT prompts on top of your course. It’s about embedding your unique frameworks, thought processes, and systems into custom GPTs that support your students 24/7, without losing your voice or values.

If you’ve ever wished you could be everywhere at once inside your program—or if your clients get stuck between calls, forget their questions, or spiral in tech purgatory—this episode will show you how AI can fix the waiting, not the teaching.

• Why AI isn’t replacing coaches—it’s scaling the impact of great coaching
• How to use GPTs to deliver real-time, high-touch support without burning out
• The very real difference between a “content course” and an AI-powered learning experience
• Why Launch Babes is embedding AI inside their programs instead of adding it on top

Whether you’re already using AI tools or still skeptical, this episode will expand what you believe is possible in online education—and show you why GPTs might just be your most scalable team member yet.

01:50 - The “innocent idea” that spiraled into a 10-day obsession

03:40 - Why quizzes and PDFs suddenly felt outdated

05:45 - The hidden flaw baked into even the best online programs

07:20 - The waiting problem no amount of support can fully solve

09:55 - The moment AI stopped being “content help” and became something else

11:30 - Why generic marketing advice does more harm than good

13:10 - The line between replacing coaching and removing friction

14:50 – How AI closes the gap between learning about something and actually doing it

20:36 – How diagnostics turn into dynamic, personalized conversations

21:35 – A peek into how Launch Babes trained a GPT to act like their brains—without sounding like a bot

23:18 – The real bottlenecks that don’t show up in the numbers

25:30 – Why generic AI tools fall flat (and how yours doesn’t have to)

26:01 – The belief shift: how removing waiting creates freedom (not burnout)

28:47 – Why this is the future of online coaching

29:45 – Your invite to beta test the Launch IQ Assistant—before it officially drops

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for...