Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.

Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty.

In this episode, we cover:

• Key insights from working inside a legacy beauty giant (L’Oreal) to building a startup
• How Sarah identified white space in the U.S. market for Korean skincare
• Taking the Leap: Leaving L’Oréal & Launching Glow Recipe
• Glow Recipe's Shark Tank Journey
• Going from DTC to Sephora Shelves
• Evolving the Glow Recipe Brand & Category Leadership

If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO

03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration

05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business

16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market

22:22 Quitting L’Oréal & Taking The Leap

29:42 The Shark Tank Experience

41:05 Choosing Mentorship vs. Money

45:44 Dealing with Sell Out Product

47:07 The Glow Recipe Partnership with Sephora

54:18 Reacting to Viral Product Moments

01:00:37 How the Co-CEO System Works

01:06:15 $300M Business & What’s Next

01:17:31 Founder Advice & How to Build Good Company Culture

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GLOW RECIPE

Instagram: ​​www.instagram.com/sarah_glow

Glow Recipe Instagram: www.instagram.com/glowrecipe

Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe

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Hosted on Acast. See acast.com/privacy for more information.

How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.

They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.

In this episode, we cover:

• How Matilda recognised the opportunity to build an online profile
• The balance of sharing personal struggles while building an online profile and running a business
• Launching Djerf Avenue with a small team during the pandemic
• How to hire the right people who protect your culture
• Knowing when to step away and hire for the role of CEO
• The journey to launching Djerf Avenue in Selfridges

If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Matilda Djerf

06:49 Early Influences and Aspirations

13:59 Discovering Social Media

16:21 Building an Online Presence

20:58 Transitioning to a Full-Time Influencer

30:14 Founding a Business

30:47 The Birth of Djerf Avenue

34:46 The Big Idea: Starting Our Own Brand

44:35 Navigating a New Business in the Pandemic

48:28 Building a Strong Team

52:58 Hiring a CEO

58:03 Entering Retail: The Selfridges Launch

01:02:24 Balancing Personal and Professional Life

01:04:00 The Importance of Authenticity and Brand DNA

01:09:07 Future Plans and Exciting Collaborations

01:12:09 Rocket Round: Insights and Reflections

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW MATILDA

Instagram: https://www.instagram.com/matildadjerf/

TikTok: https://www.tiktok.com/@matildadjerf

DJerf Avenue: https://www.instagram.com/djerfavenue/

FOLLOW US

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.

In this episode, we cover:

• The incredible journey from humble beginnings to industry icon.
• Why showing up every day is the secret to building an empire.
• Perrie’s secrets to connecting deeply with millions of people.
• Finding the right Co-Founder in Adam Frisby
• How Perrie achieved the "impossible" £1M revenue in 20 minutes.
• How to turn self-doubt into fuel for your ambition.
• Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Perrie Sian

06:17 Career Beginnings and Retail Experience

09:23 Transition to Content Creation

12:40 Rise to Social Media Fame

16:24 Navigating Influencer Life

31:23 Overcoming Imposter Syndrome

33:02 The Journey to Founding a Brand

37:12 The Challenges of Launching a Fashion Brand

38:44 Running reasn with Adam Frisby

45:05 Reflecting on Personal and Professional Growth

59:07 Perrie Sian’s Primark Partnership

01:03:28 Redefining Success and Personal Growth

01:15:55 The Dream Collaboration and Future Plans

01:18:13 Mentorship and Inspiration from Taylor Swift

01:24:53 Perrie’s Lunch Hour and Daily Routine

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PERRIE

Instagram: ​​https://www.instagram.com/perriesian/

TikTok: https://www.tiktok.com/@perriesian

reasn: https://www.instagram.com/reasn/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.

We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.

In this episode, we cover:

• How Sasha’s formative years shaped the vision for ILIA
• The beginning of clean beauty and what it took to stand out in a new category
• The realities of scaling a beauty brand
• Raising money as a female founder
• Why Sasha decided to bring in a CEO, and how she knew it was time to step back
• Navigating balance as a woman in business, leadership, and life

If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Sasha Plasik and ILIA Beauty

05:17 School Years and Early Career Aspirations

11:24 The Birth of ILIA Beauty

19:14 Early Business Challenges and Breakthroughs

26:10 Scaling Challenges and Operational Growth

32:49 Balancing Personal Life and Business

35:24 Selling ILIA Beauty

37:03 Bringing In a CEO

44:16 Future Plans and Product Development

46:31 Rapid Fire Questions

56:11 Final Thoughts and Advice for Entrepreneurs

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SASHA

Instagram:

https://www.instagram.com/sashaplavsic/

https://www.instagram.com/iliabeauty/

TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being.

Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.

In this episode, we cover:

• Why “self-care isn’t just a face mask” and what’s actually essential
• Managing burnout and energy for founders & busy women
• Setting boundaries (without the guilt) in business and life
• Micro-habits and practical rituals to reset your mindset
• Building a Positive Self-Concept and Protecting Your Energy
• Book recommendations including “The Mountain Is You” and “Atomic Habits”
• Morning and evening routines that really work

Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

01:05 The Importance of Self-Care for Founders

03:21 The Evolution of Self-Care and Modern Challenges

09:30 The Impact of Social Media on Self-Perception

12:02 Practical Tips for Maintaining Mental Health

16:54 Setting Boundaries and Digital Detox

33:21 Digital Boundaries and Dopamine Hits

34:04 Top Three Priorities for Women This Year

38:50 Practical Tips for Habit Formation

45:05 The Power of Books and Journaling

50:49 Manifesting and Positive Mindset

54:36 Nourishing Your Body and Morning Rituals

58:44 Small Changes for Big Impact

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW IZZY

Instagram:https://www.instagram.com/izzyutterson/

TikTok: https://www.tiktok.com/@izzyutterson

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners.

This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.

In this episode, we cover:

• The power of financial education
• Why women feel uncomfortable talking about money and how to overcome it
• Three key things to create your own ‘business dashboard’
• Simple habits to track finances and avoid common tax pitfalls
• How money is an amplifier of your values

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

01:12 Rachel Harris: Breaking Financial Stereotypes

02:54 The Emotional Side of Finances

04:49 Empowering Women to Talk About Money

14:57 Practical Financial Tips for Entrepreneurs

23:05 Delegation and Quality of Life

29:36 Creating Financial Processes

30:30 Common Financial Mistakes for Female Entrepreneurs

30:56 The Importance of Tax Planning

33:41 Monthly Financial Check-ins

37:57 HMRC and Self-Employment Tax Essentials

43:01 Actionable Financial Takeaways

55:21 Final Thoughts and Encouragement

Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RACHEL

Instagram: www.instagram.com/accountant_she/?hl=en

TikTok: www.tiktok.com/@accountant_she

Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty.

Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury.

In this episode, we cover:

• Early Life and Family Influences

• Body Image and Industry Standards

• Motherhood and Career Balance

• The Vision and Growth of Saltaire

• Empowering Customers and Authentic Marketing

We Are Ladies Who Launch!

CHAPTERS

0:00 Introduction

01:02 Early Life and Family Influences

02:38 Entrepreneurial Beginnings

10:58 Body Image and Model Industry Standards

13:19 Turning Point and Self-Empowerment

19:19 Experience in Social Media

26:57 Motherhood and Career Balance

39:51 The Brand Incubator Experience

41:48 The Vision and Growth of Saltair

43:06 Product Development and Market Success

47:38 Empowering Customers and Authentic Marketing

53:51 Quickfire Round and Final Thoughts

01:02:53 The Power of Pivoting and Future Plans

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW ISKRA

Instagram: www.instagram.com/iskra/

TikTok: www.tiktok.com/@iskra

Saltair: www.instagram.com/saltair/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Welcome to my first solo episode as I reflect on my entrepreneurial journey, the lessons learned from building my brand My Little Coco, and the creation of this incredible empowering podcast community. In this episode, I share behind-the-scenes insights about starting and running a business, real talk on overcoming failures, how to build and grow the right team, setting boundaries, and managing the ups and downs of balancing motherhood and my career.

In this episode, I cover:

• Realities and behind the scenes of building of My Little Coco

• Launching, growing and building the Ladies Who Launch community

• How and when to build a team in business

• Finding the right partnerships

• Work-life balance and mum guilt

• Key lesson and advice for upcoming entrepreneurs

This episode is perfect for anyone interested in starting a business, business growth, mindset shifts, personal development, and authentic career stories.

We Are Ladies Who Launch!

CHAPTERS

00:00: Introduction

1:12: Starting My Little Coco

7:00: Trademark Issues & Rebranding

11:06: Building with a Small Team & Unique Business Structure

13:41: Why I Started the Podcast & The Power of Female Community

16:06: Self-Funding, Authenticity, and Evolving the Podcast

21:11: Reflections & Wins of 2025

24:30: Key Lessons & Advice for 2026

29:09: Advice on Building the Right Team and Taking Feedback

32:24: Setting Boundaries & Protecting Your Energy

36:24: What’s Next for 2026: Vision Board & Live Events

38:44: Time Management

41:51: Finding the Right Business Partner

43:48: Dealing with Setbacks

45:12: Juggling Work and Family/Mum Guilt

52:48: Favourite Salad Order

54:08: Final Advice: Taking Risks & Launching Your Ideas

57:21: Closing & Motivation for 2026

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.