This episode of the Knowledge and Skills Cast is introduced by Dan Fell, Chief Executive of Doncaster Chamber, as a continuation of insights from the Local Skills Improvement Plan. The episode focuses on digital and creative industries, exploring regional skills development, innovative practices, and emerging challenges in South Yorkshire. Hosted by Nikki Jones from the University of Sheffield’s AMRC Training Centre, the episode features interviews with Joada Allen, Managing Director of Visualised It, and Alex Hill, Sales Director of SEO Works.
Key Highlights:
1. Introduction of Guests:
o Joada Allen shares her experiences running Visualised It, a video production company that doubles as an educational initiative offering alternative provisions for young people.
o Alex Hill discusses SEO Works, a Sheffield-based digital marketing agency, and the evolution of his role in sales and client strategy.
2. Focus on Skills Development:
o Both guests emphasize nurturing talent within their companies, highlighting apprenticeship programs, upskilling, and creating the right attitudes in recruits.
o Joada prioritises teaching soft skills and offering hands-on training to youth and NEET (Not in Education, Employment, or Training) individuals.
o Alex underscores the importance of adaptability, integrity, and the effective use of internal training frameworks to build skilled, client-facing teams.
3. Challenges in Education and Workforce:
o Discussion revolves around gaps in adult education funding, difficulties in accessing tailored training, and barriers to acquiring industry-relevant qualifications.
o Both guests express concerns about finding experts for emerging areas like AI and sustainability while ensuring their businesses keep pace with technological advancements.
4. Impact of AI:
o AI is discussed as a tool to enhance processes rather than replace human creativity, with practical examples from both businesses showcasing its current applications and limitations.
5. Workplace Values and Recruitment:
o A shared commitment to a value-driven work culture is evident. Both businesses adopt innovative recruitment practices to assess not just skills but also cultural fit and growth potential.
6. Future Skills and Challenges:
o Topics include bridging the gap between industry needs and education, leveraging technology responsibly, and addressing societal shifts in work ethics and resilience.
This episode captures the intersection of education, industry, and innovation, shedding light on how South Yorkshire's digital and creative businesses are preparing for a dynamic future.