In Episode 32 of the Killer Growth Podcast, Samuel sits down with Matt Carselowey of Walnut Valley Packing to unpack the business of meat processing, retail expansion, and building a vertically integrated brand in rural Kansas.
Matt shares how he grew up selling pork at farmers markets in fifth grade, watched his dad purchase a struggling processing plant in 2004, and learned the business from the ground up—boning out beef, cleaning floors, and eventually stepping into leadership.
The conversation pulls back the curtain on:

• What actually happens inside a USDA-inspected processing plant
• Why there’s a federal inspector in the building every single day
• The economics of co-packing vs. owning the retail margin
• How a Black Friday ground beef sale turned into traffic control chaos
• Why a $4.50/lb ground beef strategy transformed their retail model
• Creating signature products like the Grizzly Burger
• Balancing custom processing, wholesale, and direct-to-consumer sales

Matt also opens up about leaving for corporate life, coming back to the family business, tightening systems, and building something valuable enough to sell—even if he never plans to.
This episode is a masterclass in operational grit, customer experience obsession, and evolving a blue-collar business into a scalable retail brand.
And yes… it ends the right way.Learn more at https://killergrowth.com

In Episode 31 of the Killer Growth Podcast, Samuel sits down with Jason Garraway, founder of 316 Health Insurance, for one of the most transparent conversations we’ve had about healthcare, business ethics, and building trust in a broken system.
Jason shares his journey from ministry to commission-only insurance sales, and how a pivotal life shift in 2015 reshaped both his faith and his business philosophy. What started as a sales career evolved into a mission: helping families navigate the most confusing industry in America with clarity and advocacy.
The conversation unpacks:

• What’s actually broken in health insurance
• The real impact of the Affordable Care Act
• Why premiums spike and subsidies disappear
• The five ways individuals can approach coverage
• How blended strategies can outperform traditional plans
• Why trust is the real currency in business

Jason also shares a powerful story of walking alongside a family during a stage-three cancer diagnosis — demonstrating how advocacy, not just policies, can change outcomes.
This episode is a deep dive into innovation inside regulation, faith-driven leadership, and what it looks like to build a business that prioritizes people over commissions.Learn more at https://killergrowth.com

In Episode 30 of the Killer Growth Podcast, Samuel takes the show to the streets — literally.Standing in the middle of Times Square with a cardboard sign that reads, “Business Owner? Be on my podcast!”, Samuel spends 90 minutes interviewing complete strangers about their businesses, their growth challenges, and the realities of entrepreneurship.What follows is part experiment, part psychology lesson, and part crash course in rejection.From tutoring companies and residential remodelers…To freight networking agencies and barbers building clientele…To electricians, wrestling promoters, and even a knife-recycling startup idea in London…This episode captures raw, unfiltered conversations with real business owners navigating growth in real time.You’ll hear:- The most common growth obstacles entrepreneurs face-Why “just start” keeps coming up- The power of word of mouth- How family involvement accelerates growth- The reality of compliance, payroll, and overhead- And what it feels like to get rejected dozens of times in public :)This is entrepreneurship without the studio lighting. No prep. No polish. Just business owners sharing what they’re building — in the middle of one of the busiest intersections in the world.And maybe the biggest lesson?Rejection gets easier the more you lean into it.Learn more at https://killergrowth.com