The On-Site Podcast hosts Kari Mansur from Calgary, an educator in the community and founder of Stampede Sales, who helps local service businesses (contractors, roofers, plumbers, med spas, realtors, and others) get high-paying clients through Instagram by building a hyper-local brand. Kari explains a three-pillar system: running 30–60 second hyper-local Instagram ads within a 15–25 mile radius that drive follows to an optimized “digital storefront” (the Instagram profile), adding authority-building content (including process, video testimonials, and mistake-avoidance tips, plus highlights as objection handlers), and converting leads through a DM system using AI and eventually DM setters. He shares how his background in a Doha content/podcast studio showed that virality doesn’t reliably produce local revenue, leading to his current local-leads approach, and notes results such as a realtor closing six deals with $3K ad spend.

Chapters

• 00:00 Podcast Welcome
• 00:14 Meet Kari Mansur
• 00:54 Hormozi Book Banter
• 03:06 How They Connected
• 04:36 Instagram Lead System
• 06:20 Digital Storefront Basics
• 11:32 Bio Audit Live
• 13:32 Pinned Posts Strategy
• 16:24 Highlights Objection Handling
• 19:16 Ad Process Breakdown
• 20:39 Kari Mansur Origin Story
• 21:26 Doha Studio Origins
• 22:32 Virality vs Local Leads
• 23:23 Authority Over Vanity
• 25:47 Hyperlocal Ads Win
• 27:03 DMs and Buying Intent
• 29:27 Three Pillar System
• 32:45 Calgary Story
• 34:27 Marketing Lessons
• 38:24 Contractor Edge
• 41:16 Episode Wrap and CTA

Connect with Kari Mansur:
Website - https://stampedesales.ca/
Instagram - https://www.instagram.com/calgaryadsguy/

Connect with Brandon Fuchs
Instagram: www.instagram.com/the_contractorcoach

Join the Elite Builder Society
Website: https://ebsworks.com/