In this episode of Just Following Up…Again, we’re joined by Tiff Knighten — award-winning publicist, founder of Brand Curators, and a leading voice in culture-driven communications — to talk about leveraging pop culture to create viral, strategic PR moments.

As a seasoned communications strategist and entrepreneur, Tiff has built Brand Curators into a respected agency focused on brand storytelling and visibility. Her work sits at the intersection of culture, media, and influence making her the perfect guide for a conversation about how brands can tap into trending conversations without looking opportunistic.

This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

As we continue our Live from Summit series, we’re joined by Annie Scranton, Founder of Pace Public Relations, an award-winning public relations agency focused on business strategy, development, and media relations. Annie shares insights from her session, "Leveraging Earned Media Amidst a Media Sh*tstorm." Learn valuable insights in media relations whether you're a seasoned pro or new to the field.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

In this episode, we sit down with Thom Gravelle, Graphic Designer at the Van Wezel Performing Arts Hall, to explore the creative crossroads where graphic design and communications meet. Thom shares why collaboration between designers and communicators is essential for producing campaigns that are not only visually striking, but strategically sound. Whether you're a PR professional, marketer, or creative, this conversation offers valuable insights into building stronger partnerships and better campaigns through intentional collaboration.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup