Couverture de Just A Number Show

Just A Number Show

Just A Number Show

De : Tricia Crawford
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You’re not behind. You’re under-packaged. Just a Number is the podcast for women entrepreneurs over 40 who are ready to turn their lived experience, skills, and expertise into offers people actually buy. Hosted by Trish of TLC Creative, this business podcast is built for women who are done waiting for permission and ready to build something real.

Each week you'll get sharp solo episodes, coaching-style breakdowns, and smart conversations with women who've done it. We cover the things that actually move a business forward: packaging your knowledge into workshops, coaching, templates, courses, memberships, and services; pricing with confidence; building visibility without tech overwhelm; and finding the audience that's already looking for what you know.

No guilt. No "you should've started ten years ago." Just momentum, one clean decision at a time.

New episodes weekly. Listen on your favorite podcast app, watch on YouTube, or explore Done-With-You or Done-For-You services at TLC Creative.

TLC Creative 2025
Economie
Épisodes
  • Too Much Advice, Not Enough Action: How to Focus and Move Forward
    Apr 23 2026

    Ever feel like you're drowning in advice? Post every day. Don't post every day. Use hashtags. Hashtags are dead. Show your face. You don't have to show your face. Everyone has a different answer delivered with complete confidence and the more you take in, the less you trust your own thinking.

    In this episode, Trish gets real about what actually happens when we consume too much outside input: we freeze. Not because we don't know what to do, but because we know too many versions of what to do and can't figure out which one is right.

    This one is about learning to turn the volume down and what becomes possible when you finally do.

    Inside this episode:

    • The conversation that sparked this episode ... and the moment we both realized we were stuck in the same rabbit hole
    • Why consuming feels like working (and why that's the sneaky part)
    • The real reason the noise gets so loud in the areas where we feel least confident
    • What constant consumption actually does to the knowledge you already have
    • A few honest things worth trying. Not as a system, but as a way to think about it differently
    • The inner dialogue that only shows up when the outside noise goes quiet
    • Why the feedback you get from doing is worth more than anything sitting in a saved folder

    "The answer to too much noise is not finding better noise."

    Resources:

    • TLC Creative: tlcmediadesign.com
    • Free mini-course: Package What You Know: tlccreative.myflodesk.com/welcome

    If this one resonated, share it with someone who's stuck in the scroll-and-second-guess loop. And follow Just a Number wherever you listen so you never miss an episode.

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    16 min
  • How to Sell What You Make, Teach, and Recommend Without Starting from Zero
    Apr 16 2026

    You don't need a massive following to start making money from what you already know, make, or love. In this episode, Trish breaks down three completely different ways to generate income using platforms where buyers are already showing up every day — no viral moment required.

    This one's been living in her head for weeks, and it shows.

    Inside this episode:

    • Why the "I don't have a big enough following yet" belief is keeping you stuck — and what's actually true
    • The Maker bucket: WhatNot (live selling, how it works, what it costs, and why Trish fell down a hours-long rabbit hole), Etsy, Amazon Handmade, and TikTok Shop
    • The Teacher bucket: Stan Store for simpler digital offers, and a breakdown of Teachable, Thinkific, Kajabi, Udemy, Skillshare, and YouTube for full courses — plus why Trish isn't telling you which one to start with
    • The Recommender bucket: how LTK actually works from a shopper's perspective, why the petite example matters, and how Amazon Associates can turn fifteen years of answering the same questions into a commission stream
    • Why these three buckets aren't separate ideas — they might be three separate income streams sitting inside the one thing you already do
    • The one thing Trish wants you to do this week (it takes thirty minutes and costs nothing)

    "The audience already exists. Your job isn't to build the crowd ... it's to show up where the crowd already is."

    Resources mentioned:

    WhatNot — whatnot.com

    Etsy — etsy.com

    Amazon Handmade — amazon.com/handmade

    TikTok Shop — shop.tiktok.com

    Stan Store — stan.store

    Teachable — teachable.com

    Thinkific — thinkific.com

    Kajabi — kajabi.com

    Udemy — udemy.com

    Skillshare — skillshare.com

    LTK (LikeToKnowIt) — shopltk.com

    Amazon Associates — affiliate-program.amazon.com

    Enjoyed this episode? Follow Just a Number so you never miss an episode, and share it with a woman in your life who's been sitting on something she should be selling.

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    22 min
  • How to Build Visibility Without Performing (Even If You Hate Personal Branding)
    Apr 9 2026

    You've heard the advice. Show up every day. Get on video. Figure out what the algorithm wants and give it that. And somewhere along the way, that version of building a business got so loud it started to sound like the only version.

    It isn't.

    In this episode, Trish talks about what it actually looks like to build something real without conforming to performance culture. Not hiding, not opting out, just choosing a different way to show up.

    Inside this episode:

    • Why the "post every day on video" model can feel like a full-time job before you've done a single minute of actual work
    • The honest truth about Reels and fast audience growth, and why fast isn't always the right metric
    • What it means to build quietly, and why that kind of presence tends to last
    • Platforms and approaches that let you be findable and valuable without filming your life, including Substack, Threads, Pinterest, podcasting, and more
    • The hybrid middle ground where you show up on your terms, not the algorithm's
    • Why the energy cost of daily video performance is real, and what happens when you build in a way that actually matches how you think and work
    • The reminder that there are a lot of doors into this, and you get to choose the one that fits

    Your reminder today:

    What you know has value. The way you share it is yours to decide.

    Resources & Links:

    • Substack: substack.com
    • Threads: threads.net
    • Pinterest: pinterest.com
    • Free mini-course from TLC Creative: tlccreative.myflodesk.com/welcome

    Follow Just a Number so you don't miss what's coming next.

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    11 min
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