Jonas Olson on The TOP Executive KPIs (For Pest Control Business)
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In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas breaks down his weekly executive meeting structure following the EOS (Entrepreneurial Operating System) model from Gino Wickman's book Traction. He reveals the exact scorecard his leadership team tracks every Thursday at 11am to catch problems early and drive profitable growth. For pest control owners running chaotic operations without clear metrics or executives unclear on what actually matters, this episode provides the complete executive KPI framework used by eight-figure companies.
Jonas outlines his weekly scorecard starting with total sales broken down by branch, production revenue, total stops completed versus jobs remaining for the month to forecast technician hiring needs before getting overwhelmed. He tracks revenue collected aiming for 80-90% or higher, weekly cancellations by branch and technician, and accounts receivable at 30-60-90 days to prevent cash flow disasters from unpaid invoices piling up. Jonas emphasizes that companies can't grow on accounts receivable, requiring daily follow-up on failed credit cards and overdue payments. The majority of executive meeting time focuses on solving issues like discovering a two-person initial service truck only completing 12 stops daily, catching the problem within one week through data anomalies in COGs percentages.
The conversation reveals Jonas's open book policy showing profit and loss statements to the entire team monthly using the hundred pennies exercise where 50 pennies cover overhead, 20-30 cover various expenses, leaving only 10-20 for profit, helping technicians understand business realities and buy into profitability goals. He distributes profit shares monthly incentivizing employees to maximize branch profitability rather than assuming owners pocket all revenue. Jonas follows Traction religiously, rereading it annually as his first book each year, implementing quarterly rocks for big projects and weekly check-ins on employee and customer headlines addressing immediate problems. He identifies the biggest mistakes as not knowing numbers and not tracking information early, emphasizing that tracking doesn't get easier as companies scale so building systems while small is critical.
Jonas Olson, Co-Founder of Pest Control Millionaires:
Instagram: https://www.instagram.com/jonasaolson/
Facebook: https://www.facebook.com/jonas.olson.18
LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/
YouTube: https://www.youtube.com/@pestcontrolmillionaire
Jake Sheldon, Co-Founder of Pest Control Millionaires:
LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/
Facebook: https://www.facebook.com/jake.sheldon.7
Instagram: https://www.instagram.com/jakesheldon25/
YouTube: https://www.youtube.com/@jakesheldonPCM
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