In this episode, I’m getting all up in the business of Joe Arnao, the founder of 4W Strategic Consulting and host of The Real Joe Show. Joe has spent over 20 years in real estate, but he’s doing something completely different now—acting as a "brokerage matchmaker" and high-level coach. We talk about why agents often pick the wrong office, how to find your actual value, and the "embarrassing" gym moment that taught him his biggest lesson about mindset during a market crash.

The Top 4 Things We Talk About:

• The Real Estate Matchmaker: Why Joe built an assessment to help agents figure out where they actually belong (and why the brokerage should pay for it, not the agent).
• The "Three-Year Itch": How Joe identifies the signs of career boredom and turns that energy into leadership and coaching.
• Scripted vs. Natural: We dive into the debate of using scripts in marketing and why being "brave enough to stumble" is actually a brand strategy.
• The BNI Philosophy: Why helping others make money is the fastest way to ensure you’re successful, too.

Resources 🔗

• Connect with Joe on LinkedIn: www.linkedin.com/in/joearnao1/
• Listen to Joe’s Podcast: The Real Joe Show

Support the show

🔗 My Links:

• Email story ideas to AllUpInYourBusinessPod@gmail.com
• Follow / DM on Instagram: www.instagram.com/allupinyourbusinesspod
• Youtube: www.youtube.com/@AllUpInYourBusinessPod

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