This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal how you can spark real sales results, without ever feeling pushy. Imagine winning clients or closing deals while building authentic trust… and without a single bit of “sleazy selling” energy.

Together, they explore:

• How storytelling and real client examples subtly attract instead of chase new business

• How positioning, education, and “seeding” can make prospects ask YOU to know more (instead of tuning you out)

• Surprising ways to leverage testimonials, authority, and intriguing teasers for natural (not forced) engagement

This is your blueprint for making your business feel easier and your relationships more genuine. It’s not about tricking people—it’s about leading with value, reputation, and the kind of conversations buyers actually respect. The wins? More time for what matters, more confidence in your process, and results that stick.

About your hosts:

Jennifer Glass
Jennifer is the driving force behind "It's The Bottom Line that Matters" podcast, always ready to guide conversations with warmth and clarity. She has firsthand experience with hard sales tactics—like enduring grueling timeshare presentations—and uses these memories to champion more authentic, story-driven approaches to sales. Jennifer is passionate about helping others connect with prospects by focusing on their needs, employing storytelling, testimonials, and subtle “seeding” to encourage genuine interest. Her broad speaking experience, both one-on-one and before large audiences, makes her advice practical and relatable for anyone looking to sell without selling.

Patricia Reszetylo
Patricia brings a keen observer’s eye to the conversation, often uncovering the true motives behind attention-grabbing stories, especially online. With a nod to legendary copywriters like Dan Kennedy, Patricia emphasizes the importance of integrating multiple sales tools to create compelling offers—even through indirect channels like social media. She encourages blending authority, narrative, and subtlety, recognizing that the best sales often don’t feel like sales at all.

Daniel McCraine
Daniel’s approach to selling is thoughtful and educational—he prefers to “drip” benefits and stories rather than press for the close. Drawing from his experience in consulting and giving presentations, Daniel believes emotionally connecting prospects to the value they receive is far more compelling than any pitch. He also highlights the importance of demonstrating versatility and a deep toolbox of solutions, leaving people confident in his expertise. His anecdotes blend care and substance, helping listeners understand how to inspire interest and trust without ever seeming pushy.

Together, these speakers offer a blend of expertise, compassion, and real-world strategies for anyone wanting to make selling a more human experience.

Keywords: selling without selling, hard sales, high pressure sales, sales presentations, timeshare sales, storytelling in sales, client testimonials, social proof, affiliate marketing, authority stories, sales strategies, sales techniques, business presentations, sales meetings, sales program, sales system, marketing platform, lead generation, content creation, online sales, sales education, relationship-based selling, rapport building, seeding in sales, internal consultant, sales confidence, sales tools, copywriting, public speaking, audience engagement, body language in presentations

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass sits down with Patricia Reszetylo and Daniel McCraine to demystify the concept of cash flow forecasting for business owners who may not have a finance background. The conversation kicks off by highlighting how forecasting is, in essence, about predicting the future—much like weather forecasting, it often involves assumptions and educated guesses. Patricia Reszetylo shares her experiences with preliminary forecasting for her real estate and restaurant ventures, while Daniel McCraine offers practical advice from his own business journey, explaining how he uses simple spreadsheets and lessons from mentors to track incoming cash and anticipate shortfalls.

As the discussion unfolds, the speakers cover crucial aspects that anyone can apply, from understanding the realities behind revenue predictions to leveraging historical trends and third-party data—like restaurant supply metrics—to make forecasts more realistic. Daniel McCraine and Jennifer Glass address the significance of knowing your accounting method, explaining how both accrual and cash systems influence the way future income is tracked and reported. The episode also explores the role of recurring revenue models, pointing out the ease of forecasting when you have membership or subscription-based income streams and highlighting industry patterns about customer retention. By the end, listeners are equipped with tips to avoid common forecasting pitfalls, such as overestimating income from early sales meetings or failing to factor in typical customer drop-off rates. This episode provides clear, actionable guidance and reassurance that with the right approach, cash flow forecasting doesn’t have to be intimidating—even for non-finance folks.

KEYWORDS: cash flow forecasting, non-finance people, revenue, business numbers, forecast accuracy, cash flow, business forecasting, commission tracking, residual income, monthly residuals, spreadsheet forecasting, sales volume, restaurant business forecasting, business plan, speculative forecasting, accrual accounting, cash accounting, accounting methods, payment terms, unpaid invoices, recurring revenue, subscriptions, client retention, annual subscriptions, monthly subscriptions, drop off rates, accurate prediction, sales assumptions, profit forecasting, business planning, financial reporting

This week on Its The Bottom Line that Matters Podcast, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo pull back the curtain on one of business’s biggest myths: that revenue is the number you should obsess over. What if chasing bigger sales isn’t actually the smartest route to a healthier, happier business?

Together, they unpack:

• Why “revenue feeds your ego, but profit feeds your family” — and how to make that mindset shift
• The real importance of knowing your margins, cash flow, and tax efficiency (instead of just chasing top-line numbers)
• What the pros look at beyond the balance sheet, including how to spot leaks and make smarter decisions about business growth

You’ll hear real examples, practical ways to read your financial statements, and honest talk about how misunderstanding your numbers could hurt you — yet learning to master them can be freeing and profitable.

Forget generic advice — this is the insider conversation every entrepreneur needs to hear if they want more clarity, control, and confidence in business. The real payoff? Less stress, more growth, and finally knowing what moves the needle for your success.

About your hosts:

Daniel McCraine: As an experienced business coach and consultant, Daniel McCraine brings a practical perspective to the podcast, urging entrepreneurs to look beyond just revenue when assessing business health. In this episode, he illustrates the importance of profitability, cash flow, and understanding financial metrics like the balance sheet and profit-and-loss statements. Daniel’s insights help listeners see the full financial picture and avoid common pitfalls that come from focusing solely on top-line numbers.

Jennifer Glass: A passionate advocate for business success, Jennifer Glass hosts the conversation with an emphasis on educating entrepreneurs and leaders. Throughout the podcast, she frames key questions about metrics and the meaning behind the numbers, steering the dialogue toward actionable takeaways. Jennifer reminds listeners that understanding the difference between ego-driven revenue and family-feeding profit is crucial for sustainable business growth.

Patricia Reszetylo: With her expertise in financial efficiency, Patricia Reszetylo focuses on the importance of tax strategy and the details that lie between revenue and profit. She encourages business owners not only to strive for higher earnings but also to dig into expenses and tax planning—helping discover hidden opportunities for improvement. Patricia’s practical advice makes financial management approachable, showing that anyone can find valuable insights just by examining their numbers carefully.

Together, these three hosts share their expertise and perspectives, empowering business owners to understand that it’s the bottom line—not just revenue—that truly matters.

Keywords: revenue, profit, profitability, business metrics, gross profit margin, net profit margin, tax efficiency, business expenses, cash flow, profit and loss statement, income statement, balance sheet, financial reports, bookkeeping, accounting, QuickBooks, FreshBooks, Xero, financial documents, business growth, margins, interpreting financial statements, cash flow statement, financial health, expanding business, monitoring business, Shark Tank, Dragons Den, strategic planning, understanding numbers