This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal how you can spark real sales results, without ever feeling pushy. Imagine winning clients or closing deals while building authentic trust… and without a single bit of “sleazy selling” energy.

Together, they explore:

• How storytelling and real client examples subtly attract instead of chase new business

• How positioning, education, and “seeding” can make prospects ask YOU to know more (instead of tuning you out)

• Surprising ways to leverage testimonials, authority, and intriguing teasers for natural (not forced) engagement

This is your blueprint for making your business feel easier and your relationships more genuine. It’s not about tricking people—it’s about leading with value, reputation, and the kind of conversations buyers actually respect. The wins? More time for what matters, more confidence in your process, and results that stick.

About your hosts:

Jennifer Glass
Jennifer is the driving force behind "It's The Bottom Line that Matters" podcast, always ready to guide conversations with warmth and clarity. She has firsthand experience with hard sales tactics—like enduring grueling timeshare presentations—and uses these memories to champion more authentic, story-driven approaches to sales. Jennifer is passionate about helping others connect with prospects by focusing on their needs, employing storytelling, testimonials, and subtle “seeding” to encourage genuine interest. Her broad speaking experience, both one-on-one and before large audiences, makes her advice practical and relatable for anyone looking to sell without selling.

Patricia Reszetylo
Patricia brings a keen observer’s eye to the conversation, often uncovering the true motives behind attention-grabbing stories, especially online. With a nod to legendary copywriters like Dan Kennedy, Patricia emphasizes the importance of integrating multiple sales tools to create compelling offers—even through indirect channels like social media. She encourages blending authority, narrative, and subtlety, recognizing that the best sales often don’t feel like sales at all.

Daniel McCraine
Daniel’s approach to selling is thoughtful and educational—he prefers to “drip” benefits and stories rather than press for the close. Drawing from his experience in consulting and giving presentations, Daniel believes emotionally connecting prospects to the value they receive is far more compelling than any pitch. He also highlights the importance of demonstrating versatility and a deep toolbox of solutions, leaving people confident in his expertise. His anecdotes blend care and substance, helping listeners understand how to inspire interest and trust without ever seeming pushy.

Together, these speakers offer a blend of expertise, compassion, and real-world strategies for anyone wanting to make selling a more human experience.

Keywords: selling without selling, hard sales, high pressure sales, sales presentations, timeshare sales, storytelling in sales, client testimonials, social proof, affiliate marketing, authority stories, sales strategies, sales techniques, business presentations, sales meetings, sales program, sales system, marketing platform, lead generation, content creation, online sales, sales education, relationship-based selling, rapport building, seeding in sales, internal consultant, sales confidence, sales tools, copywriting, public speaking, audience engagement, body language in presentations