Épisodes

  • E302 Camille Dagorn: Why Niche Audiences and Creator-Led Campaigns are Driving Brand Growth
    Jan 16 2026

    Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L’Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meaningful, unforgettable moments for creators and audiences.

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    31 min
  • E301 Alex Athanasiou: The Importance of Being a Great Host
    Jan 15 2026

    Alex Athanasiou is Managing Director at COLLINS, the transformation consultancy honored as “Firm of the Year” 6 times in the last 7 years by AdAge and the D&AD. Alex created the consultancy’s new Cultural Capital practice, developing cultural strategies, stages and products for brands. He also directs productions and PR across the COLLINS portfolio, launching over 50 projects in the last three years to maintain the consultancy’s positions as one of the most creatively awarded firms in the world.

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    38 min
  • E300 Alix McAlpine: GIPHY Study Shows It's Going Down in the Group Chat
    Jan 13 2026

    GIPHY/Censuswide Group Chat study for a deeper dive into the numbers.

    Alix McAlpine is a creative and strategy leader with experience at the intersection of media, technology, and advertising. She has built and led high-performing teams, launched new products, spearheaded hundreds of impactful branded content campaigns, and developed systems that enable revenue-generating creative organizations to scale while executing flawlessly.

    As VP Client Solutions and Advertising at GIPHY, Alix oversees global advertising strategy and client solutions, leading the execution of all sales collateral and proposals, product innovation and marketing, packaging, and creative production. Previously, she led the Creative Strategy group at GIPHY, where she launched the Creators Club, a collaborative community and incubator supporting up-and-coming creators. Prior to GIPHY, Alix was part of BuzzFeed’s creative leadership as Head of International Creative, overseeing branded content across six markets and running the Creative Fellowship program, which accelerated talent development during BuzzFeed’s boom years. Her work at GIPHY earned her a spot on AdWeek's Creative 100, and multiple Webby Awards. Alix has served on the Shorty Awards jury since 2020.


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    31 min
  • E299 Fahad Khawaja: Beige Work & The Rising Majority
    Jan 12 2026

    Fahad Khawaja is your favorite community builder’s favorite community builder. Marketing and innovation leader turned creator, social entrepreneur, podcast host, author, & speaker, he is the CEO and Chief Content Officer of Hue. Award-winning thought leader, panelist at major conferences, industry awards judge, lecturer at universities, & frequent guest on podcasts, he deeply believes in the power of community as a force for good.

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    32 min
  • E298 Lauren Roth: Aligning UGC & Paid Content
    Jan 8 2026

    With over 10 years of experience in the consumer space, Lauren Roth has helped brands grow their community through building out and running their influencer marketing, community engagement, UGC and brand partnerships programs. Brands include Otherland, United Sodas, Candy Crush, Daiya, Cricut, Lululemon and more.

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    28 min
  • E297 Leslie Walsh: Can AI Be Creative?
    Jan 6 2026

    This is a conversation about augmenting, not automating, creativity.

    Leslie Walsh is the Head of Strategy at RYA, the AI SaaS provider that’s creating innovative campaigns for name brands. Leslie’s experience as an advertising veteran includes leading brand and digital strategy for some of the world’s biggest brands like MINI Cooper, Nestle, Oscar Mayer and AT&T. Leslie is a graduate of the University of Georgia.

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    34 min
  • E296 Brian Solis: Why a Mindshift is Needed
    Jan 5 2026

    Forbes has called Brian Solis “one of the more creative and brilliant business minds of our time.” ZDNet heralded him as “one of the 21st century business world’s leading thinkers,” and Entrepreneur Magazine described him as "a world's top superforecaster."

    Check out his latest bestseller, ⁠Mindshift: Transform Leadership, Drive Innovation and Reshape The Future⁠

    Brian is a world-renowned digital futurist, 9x best-selling author, and international keynote speaker. He has published over 70 widely read research reports that explore the future of business and industries, disruptive technologies, and shifts in markets and consumer behaviors.

    Brian serves as the Head of Global Innovation at ServiceNow. In his role, Brian leads a global network of Innovation Officers and Futurists who study emerging technologies and micro and macro trends, business transformation patterns, and customer insights to understand important shifts affecting organizations and the markets they serve.

    The Innovation team produces original research and thought leadership and delivers presentations and workshops that help leaders anticipate shifts, capitalize on trends, and drive resilience and long-term growth.

    He is published in industry publications such as Harvard Business Review, Fast Company, CIO, Forbes, and Worth. And he has consistently been recognized as one of the world's leading thinkers in innovation, business transformation, and leadership for almost three decades.



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    35 min
  • E295 Sari Zeidler: Meeting The Audience Where They Are
    Jan 4 2026

    Sari Zeidler is the vice president of audience development for NBCUniversal Local.

    In this role, Zeidler leads audience strategy for the division’s extensive digital portfolio, which includes desktop and mobile sites, mobile and connected apps, social media and OTT platforms for 50 media properties, including NBC- and Telemundo-owned stations and the NBC Sports Regional Networks.

    Overall, Zeidler has more than 15 years of experience growing audiences and building engaging content strategies at some of the world’s leading media organizations. Throughout her media career – which has included experiences as a writer, editor and producer – she has worked in Washington D.C., Atlanta, New York and London.

    Prior to joining NBCU in 2019, Zeidler spent nearly three years with Quartz as director of growth and editorial director of growth. Previously, she served as social media editor and international homepage & features producer for BBC.com during a three-year tenure. She also worked at CNN in a variety of digital, production and news roles.

    Zeidler began her career as an award-winning general assignment reporter for the Long Island Herald after graduating from the University at Albany with a degree in English.

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    27 min