In this episode, I speak to Giles Harrison, a co-founder of Sculpd, a home-pottery craft kit business. Born in lockdown and now selling internationally, Sculpd is taking pottery further than it’s ever been before. Developing a modern approach to home crafts has been a core focus of the business. 
Since launching, they have sold over 100,000 air dry pottery kits to over 60 countries. Sculpd is now at the forefront of driving an increase in the UK’s growing DIY movement. 


Giles talks about how they managed to launch in one week and grow the business without any investment or outside funding and continue to expand through cash flow.


Giles speaks about how the crafts industry is community-led and how they have embraced the close culture of loyal crafters.
This episode is packed with great lessons Giles has learnt in his first year of business, from learning about the target market to refining the customer personas. It's one not to miss!

In this podcast episode, I chat with Dean Rogers, founder of Rogue Productions, a theatre company that makes games, or a game company that makes theatre, depending on who you ask... Either way, they’re all about letting audiences play! They make award-winning escape games, immersive theatre, treasure hunts, experiential events, interactive plays. 

Dean is a pioneer of immersive entertainment. He has been behind some of London’s biggest immersive successes and some of his previous work includes the hit immersive theft experience Heist which he co-created with difference Engine, Time Run and The Crystal Maze Live Experience.

Dean talks about how his experience in acting and being involved in the creation of escape rooms like the heist, where participants needed to escape a three-storey building with a stolen painting!

Dean talks about his recent launch -The Perfect Crime. The Perfect Crime will combine immersive theatre, live, action, a gripping storyline, problem and puzzle solving and a race against the clock. From the creators of the sell-out ‘Heist', this is guaranteed to be another truly unique immersive experience!

We talk about what makes a great immersive experience, the perfect price, the best group size and what makes a good Kickstarter campaign. This is definitely one to listen to.

In this episode, I talk with Tom Lionetti-Maguire, the founder of Little Lion Entertainment, an immersive experience business that created the Crystal Maze experience. 


Tom and I spoke about how his acting background helped him discover his competitive socialising business idea. Tom talks about how he managed to launch his business with £1m presale tickets on the IndieGogo crowdfunding platform. This allowed Tom to launch and have a successful first year without spending any money on marketing! 


Since launching, Tom has expanded to Manchester and putting on other experience shows. We also discuss why people love being active and passive.

This is another great episode interviewing a strong UK business that is growing rapidly.


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