Join host Justin Starbird as he welcomes back Organic Transit Co-founder and CEO, Rob Cotter, and features special guest Felipe Witchger, Executive Director for the Francesco Collaborative.

This episode dives into the powerful connection between mission-driven business and values-based investment.

Felipe, an early ELF owner and Organic Transit investor, discusses:

• His initial appreciation for the ELF vehicle as a solution to climate, health, and community challenges.

• The vision of the Francesco Collaborative which seeks to connect finance with Catholic social teaching to support entrepreneurs building companies with social and environmental transformation at their core.

• Why the Organic Transit opportunity is uniquely compelling, having already completed an initial phase and demonstrating tenacity and product quality.

• His philosophy of tracking investments based on a "livable future return" alongside financial return, highlighting the tangible impact of investing in the Elf for his own family and community.

Rob and Felipe also discuss the significance of crowdfunding platforms like WeFunder in attracting retail investors who share the company's vision and are driven by a complementary, values-based agenda, which protects the company's mission from the pressures of typical venture capital.