Bob explains to X the alien what social media are and how humans use them. What are social media influencers? What’s the target audience for each social media? X wants to become an influencer and wants to understand how to do that. They also get into a discussion on if social media is good or not and how it has changed people’s behaviors in the last years…and what might be coming next with Artificial Intelligence (AI)! Do they have social media on Curio? How do influencers work there?

X is an alien that has chosen to do its PhD on "Habits and Behaviors of Multicellular Neural Pre-Enlightenment Organisms'', which includes humans. Bob is helping X with its PhD by answering its questions about human behavior, social norms, and culture.

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Sources:

Twitter is down to fewer than 550 full time engineers: https://www.cnbc.com/2023/01/20/twitter-is-down-to-fewer-than-550-full-time-engineers.html

The History of Social Media: https://www.searchenginejournal.com/social-media-history/462643/#close

Are We Really ALl Connected by Just Six Degrees of Separation: https://www.sciencealert.com/are-we-all-really-connected-by-just-six-degrees-of-separation

Social Media: https://www.searchenginejournal.com/social-media/

MySpace: https://en.wikipedia.org/wiki/Myspace

Biggest Social Media Platforms: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Study: On Twitter False News Travel Faster Than True Stories: https://news.mit.edu/2018/study-twitter-false-news-travels-faster-true-stories-0308

The Emotional Combinations that Make Stories Go Viral: https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content

Social Media for Scientists: https://www.nature.com/articles/s41556-018-0253-6