Inside the Spotlight Strategy: Logan Freeman’s Formula for Deal-Making at Scale
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Inside the Spotlight Strategy: Logan Freeman’s Formula for Deal-Making at Scale
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In this episode of The Stash Cast, Logan Freeman shares how he’s redefining the way commercial real estate deals get done. With over $400M in transactions, Logan is not just a broker—he’s a marketer, operator, and elite performer. He breaks down his innovative “Spotlight Strategy” for launching deals like product campaigns, using omnichannel marketing, AI tools, and transparency to generate maximum exposure and drive results.
We also dig into how Logan manages a diverse portfolio of multifamily, retail, industrial, and boutique short-term rentals, why he believes the CRE thaw is finally here, and how he designs his days around $10,000/hour tasks, cold plunges, and asymmetrical bets.
This is a masterclass in modern brokerage, mindset, and maximizing efficiency in both life and business.
Key takeaways:
* How to launch a CRE deal like a tech product
* The role of AI and data in cutting through information overload
* Managing STRs at scale without sacrificing guest experience
* Tracking high-leverage KPIs for CRE success
* Building daily systems to win long-term
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe
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