In this episode of the Seatrade Maritime News Podcast, Emma Howell speaks with Andy Ford, managing director at Wake Media, and Kayleigh Brown, business manager at Marketing in Maritime (MIM), about building a community for maritime marketers.

What began as an industry event in 2018 has grown into a year-round network offering learning, resources and opportunities to connect.

Andy and Kayleigh discuss why marketing in shipping can feel isolated, and make the case for moving beyond brochures and events to recognise marketing as a strategic partner in business growth.

They also explore how marketers can use AI effectively, the value of MIM’s membership and mentorship programmes, and the community’s plans for the year ahead – including a marketing and communications programme at Nor-Shipping.

At its heart, MIM aims to give marketers a stronger voice and a more influential role across the maritime industry.

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