In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. He's a professor of marketing and consumer psychology at UWE Bristol, and his hobby is collecting behavioral science theories (400+ so far). She's a top marketing consultant, an award-winning author, and a LinkedIn Learning Instructor.

They delve into  how we can stop guessing what people want and start using behavioral science to make marketing matter. Luan and Tom provide a roadmap for marketers to influence their audience with the ABC approach, where they share different behavioral science theories in a way that people can apply, no matter the size or type of their organization or the channels they're using.

Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk!

Episode Breakdown:

0:00:00 Living your brand and why we collect things

0:08:11 The origins of the ABC approach

0:12:13 Understand your Audience beyond demographics

0:19:24 The debates and challenges around "Audience"

0:27:30 Create a personable and memorable Brand

0:41:26 Help people make the right Choice

0:51:25 Focus on small changes and marginal gains

0:56:20 The journey of writing the book together

From Our Guests:

Tom Bowden-Green: Website | LinkedIn | TikTok

Luan Wise: Website | LinkedIn | X

Get the book, Marketing & Psychology.

Catch up with my interview with Doug Kenrick.

Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course.

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill,  the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into  how our environments silently shape what we notice, what we want, and what we buy.

In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares  small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty.

Finally, find out how you influence when you're trying to get a yes.

Take the FREE Influence Style Quiz and discover how you naturally influence others.

Episode Breakdown:

0:00:00 The origins of Paco's influential work

0:06:52 The six biggest changes of  the past decades

0:15:47 Small things that can make huge buying impact

0:26:02 Responsible consumers and ethical merchants

0:33:17 Navigating the digital customer experience

0:45:16 Three things any business owner needs to know

0:49:41 The two biggest influences in Paco's life

From Our Guest:

Website

LinkedIn

Email

Instagram

Get the books, Why We Buy, What Women Want, and more.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own.

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In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.

He delves into  why your brain is wired to fit in and be forgettable and how that instinct is quietly killing your brand, your influence.

Howie shares  the signs behind what it means to stand out. He explores the fear that keeps you invisible, then provides two proven ways for you to be remembered, respected, and ultimately chosen.

Finally find out how you influence when you're trying to get a yes?

Take the FREE Influence Style Quiz and find out how you naturally influence others.

Episode Breakdown:

0:00:00 The Von Restorff effect and why it matters

0:07:43 The ancient programming keeping you invisible

0:11:55 The What and How Framework to stand out

From Me:

Website

LinkedIn

Instagram

Catch up with my conversation with the fabulous Sam Horn on Episode 30.

The Matrix clip.

Watch the Dollar Shave Club ad with the What and How.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing.  She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue.

They delve into  the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C.

Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business,  a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Behavioral science principles really do work

0:09:17 Debunking myths in B2B marketing

0:16:00 How to apply behavioral science tactics in B2B

0:23:34 The benefits of keeping it simple and honest

0:34:25 Five game-changing tactics to implement today

0:48:08 The need for testing and reworking solutions

0:54:22 Influence styles and imperfect testimonials

1:02:27 Research-backed email tactics for real results

From Our Guest:

Website

LinkedIn

X

Instagram

Get the book, Using Behavioral Science in Marketing.

Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence.

Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Dogs, low effort, and principles of influence

0:10:19 Friction and the Persuasion Slide framework

0:20:31 How to use AI to get a leg up in your business

0:30:20 Improve emotional decisions and communication

0:42:39 Reducing friction, the IKEA effect, and Hook Model

0:47:02 The  democratization of neuromarketing tools

From Our Guest:

Website

LinkedIn

Youtube

X

Facebook

Instagram

Get the books, Friction, Brainfluence, and The Persuasion Slide.

Listen to Roger's podcast Brainfluence.

Here's the AI Eye Tracking Simulator Roger mentions.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard,  an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to.

They delve into  how your outdated wiring sabotages your impact, and exactly how to reprogram it.

Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what  the actual prime time of our brain is, how to optimize your performance, a framework  to enact our best selves, and science-backed tips for successful influence.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 How Dr. Brynn runs a sugar-free household

0:05:24 The surprising neuroscience of decision-making

0:13:14 How to use your brain to be better

0:21:30 Peak performance and the miracle morning

0:27:32 How Dr. Brynn optimizes her workday performance

0:41:27 Debunking brain myths and misconceptions

0:45:19 The MERIT framework  to enact our best selves

0:58:05 Neuroscience insights for effective influence

1:08:51 Call to action: own and influence your thoughts

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the book, The Working Brain.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  the first and most critical step of influencing anyone: getting someone to pay attention.

Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate more powerfully with the 3C's framework.

Episode Breakdown:

00:00 The  Zeigarnik effect

09:42 Contextual curiosity

12:33 Cognitive dissonance

13:59 Completion bias

From Me:

Website

LinkedIn

Instagram

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.

They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.

Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Kenrick’s redemption and early academic path

0:08:17  The controversial evolutionary psychology

0:17:00 The primal forces behind our decisions

0:23:23 Solving for ancient problems in modern times

0:25:15 Prestige-based vs. dominance-based leadership

0:30:25 How our ancient motives affect our influence

0:41:40 Sex, Murder, and the Meaning of Life insights

From Our Guest:

Website

LinkedIn

X

Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.