In this episode of Impact Stories, host Lisa Genovese sits down with Brian Hall, President at GDM, to explore what it means to lead in a complex, data-heavy industry that’s going through both a rebirth and an adolescence at the same time.

Drawing on 40+ years in energy information management, Brian shares how clarity of purpose, strategy-led decision making, and deeply lived values have guided him through market volatility, industry transformation, and organizational change. From recasting GDM’s vision, mission, and values to building a culture rooted in TRUST, he illustrates how to connect data, decisions, and character in everyday leadership.

You’ll take away:

• How the DIKW model (Data, Information, Knowledge, Wisdom) can guide better decisions and turn raw data into trusted insight

• Why revisiting vision, mission, and values with your team—not for them creates alignment, ownership, and a real decision-making compass

• How to lead with confidence in uncertainty by trusting your “compass” (strategy, values, and purpose) instead of waiting for perfect clarity

• What an empowering leadership mindset looks like when you choose your response to events, own your decisions, and lead with integrity

If you’re leading in energy, data, or any industry facing transformation, this episode offers grounded, experience-backed insight on strategy, culture, and leadership that endures beyond market cycles.

In this episode of Impact Stories, host Lisa Genovese chats with Reid Stinson, Senior Marketing & Communications Manager at Neal Brothers Brands and Jonluca Neal, about what it takes to build not one, but two distinct brands in Canada’s competitive CPG landscape.

From launching creative brand activations to staying ahead of grocery tech trends, Reid offers a behind-the-scenes look at how his team is reimagining food and beverage marketing, one campaign at a time.

Here’s what you’ll learn in this episode:

• How Neal Brothers leveraged a bold Pickleball Canada partnership to drive national awareness through an unexpected cultural moment.

• Why in-person, experiential marketing is making a powerful comeback, and how Reid measures its impact on brand equity.

• How curiosity and trendspotting keep both product and distribution arms of the business agile, relevant, and top-of-mind for retailers and consumers alike.

Whether you're a brand marketer, a CPG founder, or just curious about what it takes to stand out in-store and on shelf, Reid’s approach is filled with creative, practical insight.

In this episode of Impact Stories, host Lisa Genovese sits down with Monica Turcotte, Director of Marketing at Ignite Technology, to explore how strategic leadership, clear processes, and a thoughtful approach to AI are helping her team stay grounded, while everything around them accelerates.

With experience leading national marketing teams across retail and tech, Monica shares what it takes to scale with intention, align stakeholders, and keep messaging sharp in an industry that evolves by the minute.

You’ll take away:

• How AI can serve as a strategic challenger, not a replacement, for creative and message testing

• Why structured internal processes are Monica’s secret to agility and focus in fast-paced environments

• • What empathetic leadership looks like when you’re managing change, growth, and distributed teams

  If you’re leading a marketing team, rolling out new tools, or trying to keep strategy on track amid shifting priorities, this episode is packed with insight and grounded advice.