In this episode of Impact Stories, host Lisa Genovese sits down with Salvador Ayala, CEO of Atlas Pressure Control, to explore what leadership looks like when you move from a global enterprise into a smaller, fast-growing company where decisions immediately shape the business.

After 30 years at SLB (formerly Schlumberger), Salvador made the leap to lead Atlas—bringing a leadership philosophy rooted in continuous learning, strategic thinking, and skill development. He shares how that experience prepared him to step into the CEO role and guide a young company through growth, organizational change, and a rebranding journey.

You’ll take away:

• Why focusing on skills rather than titles prepares leaders for greater responsibility

• What leaders must unlearn when moving from large enterprises to smaller organizations

• How to evaluate whether you have the right people in the right roles

• Why strategy must be practiced daily through decisions and market awareness

• How rebranding supports a company’s transition from startup to established market player

If you’re leading a growing company or navigating your own leadership transition, this episode offers practical insight into scaling strategy, talent, and culture at the same time.

In this episode of Impact Stories, host Lisa Genovese sits down with Christie Hendricks, Director of Marketing & Culture at Abstract Construction, to explore why business development, marketing, and culture aren’t separate functions—they’re one integrated system that shapes brand trust and client experience.

With a career built across BD, marketing, and culture, Christie shares how her definition of impact has evolved from “doing more” to building clarity, confidence, and consistency that lasts even when she’s not in the room. From implementing CRM infrastructure to aligning how teams communicate and collaborate, she offers a practical look at how culture shows up in the details—and how it’s felt most by clients.

You’ll take away:

• How BD, marketing, and culture work together to influence decisions, shape reputation, and create trust

• Why culture is experienced through client interactions (tone, response time, accountability, problem-solving)—not just values on a wall

• How building a CRM and clean data foundation helps leadership shift from reactive decision-making to intentional strategy

• What it really means to drive innovation in a “traditional” industry through consistency and follow-through (not flash)

• Why confidence comes after action—and how growth accelerates when you stop waiting for permission

If you’re leading marketing, shaping culture, or building client trust in a people-driven industry, this episode delivers grounded insight and actionable takeaways you can apply immediately.

In this episode of Impact Stories, host Lisa Genovese sits down with Kathryn Kozody, Director of Marketing & Communications at GDI Ainsworth, to explore how customer insight, team alignment, and modern leadership shape meaningful brand impact across both CPG and B2B industries.

With experience spanning entrepreneurship, national brand management, and tech innovation, Kathryn shares how she navigates long sales cycles, legacy brand expectations, and rapid industry shifts—while leading a lean team in one of North America’s largest facility services organizations.

You’ll take away:

• Why customer language is the strongest foundation for brand positioning—and how “true partner” became a defining insight for GDI Ainsworth
  

• How to honor a legacy brand without letting the past become an anchor, especially as the company approaches its centennial milestone
  

• The power of focused, people-first leadership when managing a small team responsible for national impact
  

• How CPG lessons translate into B2B—from scarcity-driven campaigns to understanding what customers really value
  

Whether you're leading marketing in a legacy organization, shifting into new markets, or trying to unlock the story hidden in your customer insights, this episode delivers grounded perspective and real-world examples that resonate across industries.