Only 225 people showed up that night.

Meshuggah. Strapping Young Lad. And Highwayman live at the Diamond. A tour worth bragging about.

But it wasn’t just heavy riffs shaking the walls.

It was May 9. The infamous tornado night.

Half a mile down the road was complete destruction. And the band is standing outside asking, “What do we do?”

You could see it in their faces. This wasn’t normal tour stress.

The Diamond has always been in the path. Storms roll through, fly over, keep moving. That’s the rhythm if you’re a native Oklahoman. You don’t panic. You read the sky.

So the call was simple.

“We need to get up, play the show, and get on down the road.”

Two hundred twenty-five brave souls inside. A tornado tearing through the city. Double bass drums and warning sirens competing for volume.

That’s Oklahoma.

Ten out of ten times? No guarantees.

But sometimes you ride it out. And sometimes the show still goes on.

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When you grow up in Oklahoma, tornadoes are part of the soundtrack.

Max talks about being a little kid, babysitting his brothers and sisters, watching a tornado dip down and take the house across the street. It followed the creek and kept moving. After seeing that up close, storms hit different.

“If I’m gonna go, I’m gonna go. Ride it out.”

That same Oklahoma grit carried into the concert nights. One week it’s heavy rock like Godsmack shaking walls in Tulsa. Another night it’s May 16, 2003 at the Diamond Ballroom with Bone Thugs-N-Harmony, Esham, and Blaze Ya Dead Homie lighting up the stage.

Different genres. Same energy.

Storms outside. Storms inside the venue. Both unforgettable.

That’s what makes Oklahoma shows different. You learn early not to panic. You learn to stand your ground. Whether it’s weather rolling in or bass shaking the building, you ride it out.

Music and moments like that don’t fade. They stick with you.

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#HeresTheDealPodcast #OklahomaStories #DiamondBallroom #BoneThugsNHarmony #Godsmack #ConcertMemories #LiveMusicCulture #OKCMusicScene #TulsaShows #RockAndRap #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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Before the show even started, a Confederate flag was hanging up high in the venue. The band made it clear. If that flag stays, we’re not playing.

That’s a show stopper.

So up the ladder I went. Rolled it tight so it couldn’t be seen. Done. It probably hadn’t been touched in decades, and I caught plenty of grief for it afterward. But the choice was simple. Either fix it or shut the show down.

And that wasn’t the only lesson that night.

If you’re going to promote ICP, you better understand what you’re getting into. Carpet on the stage. Carpet on the floor. Visqueen on the walls. If you don’t plan for it, you’ll pay for it. Same goes for bands like GWAR. It’s not chaos. It’s controlled mayhem.

Love them or hate them, Juggalos are loyal. When they’re down with the clown, they’re down. That kind of fan base doesn’t happen by accident.

Show stoppers test you. How you respond defines whether the show goes on.

#Juggalos #InsaneClownPosse #TheDiamondBallroom #OklahomaMusicHistory #HeresTheDealPodcast #MaxBakerJr #JeffBrownen

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When The Cramps released “Goo Goo Muck” over 40 years ago, nobody could’ve predicted it would resurface because of a viral dance. But that’s exactly what happened after Wednesday Addams made it a moment.

What’s wild is watching little kids hear that intro and immediately stop what they’re doing. They go straight into that dance. No hesitation. No explanation needed.

That’s culture in real time.

If I had pulled that record out years ago and played it for a 5-year-old, it probably would’ve been background noise. But because they connected to the show first, now the song hits different. Now it’s theirs. And suddenly, a band like The Cramps becomes relevant to an entirely new generation.

That’s the power of media crossover. TV, TikTok, streaming—whatever the platform is—it can breathe new life into music that never really went away. It just needed a spark.

Now you can drop the needle on that record, and instead of running past it, they lock in. They know it. They own it. And you get to be the one who says, “That song’s older than your dad.”

Music doesn’t age. It just waits for the next wave.

#TheCramps #GooGooMuck #WednesdayAddams #MusicCulture #ViralMusic #RockHistory #AltRock #MusicEvolution #GenerationalMusic #ConcertStories #oklahoma #oklahomacity #HeresTheDealPodcast #MaxBakerJr #JeffBrownen

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