In the latest episode of the What the Fire podcast, host Vithyaa Thavapalan welcomes Deniz Bekir, a seasoned Australian chartered engineer and CEO of Silver Wolf Projects. With over 25 years of experience in engineering and the insurance sector, Deniz shares his insights on building trust through transparency, professional ethics, and the importance of continuous education in the industry.
The Journey to Engineering and Entrepreneurship
Deniz Bekir’s journey into engineering was deeply rooted in family tradition, with a lineage of builders guiding him towards this profession. "I wish I was a merchant banker, but we weren't clever enough to do that," he humorously reflects, indicating that his path was almost predetermined. Deniz emphasizes that engineering is fundamentally about problem-solving, stating, "An engineer is, in essence, one that solves problems." This mindset not only defined his career but also fueled his entrepreneurial spirit, leading him to establish Silver Wolf Projects in 2007.
The Challenge of Building a National Business
Deniz recounts the challenges he faced while building Silver Wolf Projects into a national entity. He describes the early days as a struggle, particularly when the job market was tight after the Sydney Olympics. "Work was not as affluent or available... you'd be fighting for an interview," he recalls. However, through hard work and dedication, the company grew organically, emphasizing, "Business is a formula... it’s about hard work, time, and continual effort.” His philosophy on business growth reflects his engineering background, where momentum is vital. "When you start a business, you have no velocity, you have no mass, so you have no momentum or movement."
Quality and Consistency in Service
At Silver Wolf Projects, quality and consistency are non-negotiable. Deniz likens his company’s services to a hamburger, stating, "At the end of the day, a hamburger is a hamburger... what's the difference? It's the delivery and how it tastes." This analogy underscores the importance of brand reliability and service quality. The aim is to ensure that clients have a clear understanding of what to expect from their reports, which are crafted with professionalism and integrity. Deniz believes that, "We remain true to the brand and are consistent in our delivery," which has helped build trust with clients.
The Birth of AiBEC
Deniz’s commitment to professional standards led him to establish the Association of Insurance, Building and Engineering Consultants (AiBEC) in 2024. He explains, "I’m very proud of being involved in the insurance industry... I love solving those issues." AiBEC aims to elevate professional standards and ethics, addressing the gaps in transparency that have plagued the industry. Deniz cites the 2022 federal flood inquiry as a turning point, highlighting the need for accountability and ethical practices in claims handling.
Conclusion: Key Takeaways
Deniz Bekir’s insights provide a valuable perspective on the intersection of engineering, ethics, and the insurance industry. His journey illustrates the importance of hard work, consistency, and a commitment to professional integrity in building trust. As he emphasises, success in both engineering and business comes from doing your best and maintaining a steadfast approach to quality and ethics. For those looking to navigate the complexities of the insurance sector, Deniz's experiences serve as a guiding light towards fostering trust and accountability.
Tags: Insurance Industry, Engineering, Professional Ethics, Business Growth, Trust Building, ABAC, Silver Wolf Projects, Podcast Insights, Fire Safety, Claims Handling.