What's the future of B2B buying when AI agents get involved?

Everywherebrand self experiments with what feels like a shift in how to make your info available online.

Is it the end of the top menu bar? Who knows, bit if feels like a a serious moment of consideration with very large implications on focusing more than ever on the fundamentals of your B2B brand.

Enjoy.

Everywherebrand

The public experimentation into ai for brand and marketing continues.

Before we get into more focused issues, this 2nd in the series gives and overview of things to avoid + areas of opportunity.

It's the 2nd one with Davids cloned voice... and may be the last (we'll see!).

There's a small but very important point to clear up about the myth that at some point a rational B2B buyer existed, and that today we're on a journey to a more emotional buyer.

This short episode clears up that misunderstanding and shows why and when the confusion happened.

Enjoy.