Building a Modern Menswear Brand ft. Udit Toshniwal, Founder of The Pant Project
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Building a Modern Menswear Brand ft. Udit Toshniwal, Founder of The Pant Project
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Udit Toshniwal, Founder of The Pant Project, joins Abhishansa to explore the journey of building a category-first menswear brand in India. From launching with custom-made trousers during the pandemic to redefining bottom wear through fit, fabric, and functionality, the conversation dives into changing consumer expectations, building loyalty in a traditionally overlooked category, and balancing customization, quality, and scale. Udit also shares insights into fabric innovation, why comfort has become a key driver of purchase decisions, scaling through D2C, marketplaces, and retail stores, raising capital after achieving product-market fit, and balancing long-term brand building with the demands of a fast-growing fashion business.
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