Modern Public Affairs & The "Castro" Approach with Stefan de Bruijn
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Modern Public Affairs & The "Castro" Approach with Stefan de Bruijn
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In the inaugural episode of More Voices, hosts Andrés Laguna and Javier Balmaseda welcome Stefan de Bruijn, co-founder of the Netherlands-based agency Castro, to discuss the evolving world of public affairs.
Stefan shares the surprising story behind the "Castro" name—named after San Francisco’s inclusive district rather than the Cuban leader—and explains why his agency prioritizes building relationships over dense reports. The conversation covers:
- The Dutch Political Landscape: Navigating the current minority coalition and why fragmentation creates new opportunities for lobbyists.
- Policy Comms: Why traditional lobbying must be integrated with corporate communications and media strategy.
- The EU Connection: The rising importance of local and EU-level advocacy for global businesses.
- Looking Ahead: A "Quick Fire" round on the newsletters to follow and how AI is poised to disrupt the industry.
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