Check out our TalentTrack 2025 titled: What's Now and What's Next.

The boom is over. The dust hasn’t fully settled. And the rules of travel healthcare? They’ve changed—fast.

In this episode, Holly Bass and Kenny Kadar break down what’s actually happening in the travel healthcare staffing market right now—and where it’s headed next. From MSP dominance swallowing 70–80% of revenue, to margin compression, recruiter productivity struggles, and the quiet rise of offshoring and AI… this is the real state of the industry.

You’ll hear why “flat is the new up,” why jobs are still there but harder to close, and how the best agencies are adapting to survive (and even grow) in a down cycle. Plus: consolidation trends, shifting care delivery models, declining nurse quit rates, and the long-term supply/demand imbalance that still makes this space worth betting on.

If you're an agency leader, recruiter, or operator trying to figure out how to win in a tougher market—this is your playbook.

No fluff. Just what’s now… and what’s next.

Influencer marketing isn’t broken.
Your approach to it is.

From TalentTrack 2025 - After sitting in on a session with top creators in the travel healthcare space, one thing is crystal clear:

Most agencies don’t fail at influencer marketing because it “doesn’t work.”
They fail because they try to control it.

👉 Over-scripted content
👉 One-off partnerships
👉 Chasing vanity metrics
👉 Expecting $50K results on a $500 budget

That’s not strategy. That’s wishful thinking.

Here’s the reality:

• Creators don’t build trust by sounding like your brand guidelines
• Audiences don’t convert from polished perfection—they convert from truth
• And you don’t “control the message”… you borrow trust from someone who already has it

The agencies winning right now are doing a few things differently:

✔️ They treat creators like partners, not ad space
✔️ They invest in long-term relationships, not one-hit campaigns
✔️ They focus on community + connection, not just reach
✔️ They understand the difference between awareness and conversion

And maybe most importantly…

They let go.

Because the second your content feels like an ad—
the scroll wins.

If you’re in travel healthcare staffing and still ignoring this channel, you’re not being cautious…

You’re falling behind.

Featuring CEOs from TrackFive and Vettted Health:

We just wrapped “Job Board Confessional: What We Wish Our Clients Knew” and here’s the uncomfortable truth nobody wants to say out loud 👇

🚨 Agencies aren’t losing because of job boards
🚨 They’re not losing because of lead volume
🚨 They’re losing in the last mile of execution

Here’s what actually came up:

→ 80% of inbound candidate calls go unanswered
→ 15–20% of nurses don’t show up to assignments
→ Most candidates get contacted… once (if that)
→ Recruiters are acting like marketers, not salespeople

And the kicker?

Everyone thinks their data is “good enough”… while making decisions on top of broken attribution, messy systems, and half-truth reporting.

Meanwhile, the agencies quietly winning right now are doing the unsexy stuff:

• Calling leads within minutes (not hours)
• Submitting candidates to 5–7 jobs, not 1–2
• Building actual relationships (not just texting sequences)
• Training recruiters to SELL, not just process
• Treating candidates like humans… not pipeline entries

And here’s the twist nobody saw coming:

In a world flooded with automation…

👉 Manual outreach is now the competitive advantage
👉 Authenticity is now the differentiator
👉 A real phone call is now the outlier

Let that sink in.

We spent years optimizing for speed and scale.

Now the agencies pulling ahead are optimizing for connection and execution.

Not revolutionary.

Just rare.