Couverture de N°1 - The Cost Of Premium

N°1 - The Cost Of Premium

N°1 - The Cost Of Premium

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 Premium is often reduced to aesthetics, price tags, or visual polish. But the truth is: premium has very little to do with how something looks, that's the tip of the iceberg — and everything to do with the internal standards required to sustain it. In this opening episode of THE PREMIUM WAY, Yasmin explores what premium actually costs — psychologically, emotionally, and operationally. Why most people want premium results, but resist the responsibility behind them. Why overdelivering is often rooted in compensation, not leadership. And why building a premium brand requires you to fall in love with the process — not just the outcome. Because premium is not a strategy. It’s a standard.
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