In this episode of the Yorkshire Business Podcast, Chloe sits down with Alison Whitfield from Katchr to explore what it really means to work inside a B Corp business.

With B Corp celebrating over 10 years in the UK and a growing community of certified businesses across Yorkshire, this conversation looks at how purpose driven organisations are not just doing good, but outperforming traditional profit first models in revenue generation by up to 7 times.

Alison shares her own journey into HR, transitioning from customer experience and product ownership roles into people leadership, and how this has shaped her belief that employees should be treated with the same care and intention as customers.

We discuss:

• what it means to be B Corp certified• why values and vision alignment drives performance• the link between employee experience and customer experience• how purpose led organisations create competitive advantage• why business can and should be a force for good

If you have ever thought there must be more to business than just the bottom line, this episode is for you.

#BCorp #YorkshireBusiness #HRLeadership #PurposeDrivenBusiness #EmployeeExperience #Leadership #BusinessPodcast #SocialImpact #PeopleStrategy #CustomerExperience

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This podcast was made possible by OneSource HR Limited.