Couverture de Collab Connection

Collab Connection

Collab Connection

De : Branded Merch Network
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 Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forward plays. The goal is not hype, but clarity brands and merch pros can use to design smarter, more relevant collaborations of their own.Branded Merch Network
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    Épisodes
    • Coors × Two Worlds: Heritage vs Culture-Forward Collaborations

      Coors × Two Worlds: Heritage vs Culture-Forward Collaborations
      Jan 27 2026

      A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).
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      30 min
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