The Scalable Freedom Show is stepping into a new chapter. After years of audio-only episodes and the intimacy that comes with that, I’m taking you behind the scenes of a big shift we’re making this year. We’re moving into video podcasting, and in this episode, I share why now, and why it matters.

We talk about the real reason video is worth it, not because it’s trendy, but because it changes discoverability. Audio has been an incredible way to nurture this community and build trust, but video gives the show a new way to reach people who would never find us otherwise. It becomes a gateway into the business, while still keeping the same honest, conversational feel you’re used to.



I also share what’s actually changing and what isn’t. The audio episodes are staying exactly where they are, and you’ll still be able to listen as normal. We’re simply adding the option to watch on YouTube, and I’ll be honest about the learning curve that comes with speaking to the camera. You’ll hear how I’m setting this up behind the scenes with new systems, batch recording in a studio, and building something sustainable for this season of motherhood and business.

LINKS

Connect with Ellie:

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean.

In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message.

I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year.



If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet.

LINKS

Connect with Ellie:

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re in the right place.

First, we’re leveling up our content game. After years of playing it safe and being mostly reactive, this is the year for high-quality, attention-grabbing content that balances polish with real, relatable moments. I’m also bringing in extra help to make sure we don’t just keep up, but truly stand out.



We’re also making evergreen funnels effortless and putting a spotlight on in-person magic. That means refining every step of the client journey so it’s easy to buy from us, and creating more opportunities for genuine connection through live events. If you’re thinking about where to focus your own energy in 2026, this episode will give you plenty of inspiration and a peek at what’s ahead for us.

LINKS

Connect with Ellie:

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/