991: She Turned Social Media Into a Ministry — Jacqulyne Horbrook

What if your Instagram feed could save someone's soul? Jacqulyne Horbrook — founder of Black Christian Influencers and author of How to Be a Christian Influencer — joins Shaun Tabatt to share how she transformed social media from a distraction into a digital ministry.

Jackie's journey started not on a stage, but in a classroom where she watched students glued to their phones and realized the gospel needed to meet people where they already were. What began as a way to reach distracted students exploded into a community of Christian creators learning to use their platforms for kingdom impact.

In this conversation you'll discover:

• How a former university diversity director accidentally became a Christian influencer
• Why Jackie's street-preacher father shaped her entire vision for social media ministry
• What actually separates a Christian influencer from someone who just happens to be Christian
• The surprising cautionary tale of Lucifer — and what it reveals about misused influence
• How to steward a growing platform without your ego getting in the way
• The 4 components of influence: vulnerability, transparency, originality, and relatability
• Why Jesus was the most viral influencer who ever lived
• What metrics God is actually counting on your channel
• How to survive algorithm changes, comparison, and creator burnout
• Practical strategies for longevity: pacing, stockpiling content, and staying grounded offline

Whether you're a pastor, an author, a ministry leader, or a believer with a phone and a calling, this episode will challenge and equip you to make social media a social ministry.

Connect with Jacqulyne Horbrook: You can find @JackietheEducator on YouTube, Instagram & Facebook

How to Be a Christian Influencer is available wherever Christian books are sold.