Couverture de The Hard Copy Media Podcast

The Hard Copy Media Podcast

The Hard Copy Media Podcast

De : Colton Trcic
Écouter gratuitement

3 mois pour 0,99 €/mois

Après 3 mois, 9.95 €/mois. Offre soumise à conditions.

À propos de ce contenu audio

Conversations about creativity, video marketing, filmmaking, and entrepreneurship for the working creative professional.

© 2026 The Hard Copy Media Podcast
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • Content Atomization: How to Turn One Idea Into a Month of Content
      Jan 16 2026

      In this solo episode of the Hard Copy Media Podcast, Colton breaks down one of the most underutilized—but powerful—content strategies available today: content atomization.

      Instead of constantly chasing new ideas, content atomization focuses on creating one strong long-form “hero” asset and strategically breaking it down into dozens of smaller pieces across platforms. From podcasts and YouTube videos to blogs, newsletters, quote cards, and social clips, this episode explains how to maximize reach, ROI, and relevance without burning out.

      Colton covers:

      • What content atomization actually is (and what it’s not)
      • How to turn one podcast or video into blogs, emails, and social clips
      • Why long-form content is still the foundation of great marketing
      • How AI tools can support (not replace) real creativity
      • How busy entrepreneurs can batch content efficiently
      • Why meeting your audience where they consume content matters
      • How content optimization improves long-term SEO and visibility

      Whether you’re a business owner, marketer, creative director, or content creator, this episode offers a practical roadmap for building a sustainable, scalable content system that works across platforms—without chasing algorithms or trends.

      Subscribe to the Hard Copy Media Podcast on YouTube, Spotify, Apple Podcasts, or wherever you listen to podcasts for more insights on content strategy, creativity, and building a modern media business.

      #ContentStrategy #VideoMarketing #HardCopyMedia

      00:00 – Welcome & Solo Episode Introduction

      01:00 – Why Content Optimization Matters

      02:10 – What Is Content Atomization?

      03:30 – Turning One Podcast Into Many Assets

      05:20 – Blogs, Transcripts & Written SEO

      07:00 – Social Clips, Shorts & Reels Strategy

      08:40 – Batch Content for Busy Entrepreneurs

      10:15 – Why Long-Form Content Still Wins

      12:00 – AI Tools: Helpful, Not a Replacement

      14:20 – Meeting Your Audience Where They Consume

      16:30 – Measuring Content Performance Across Platforms

      18:45 – Maximizing ROI From One Hero Asset

      20:40 – Content Strategy vs Chasing Virality

      22:15 – Creating With Intention & Clear Goals

      24:10 – How Hard Copy Media Uses Atomization

      26:00 – Merch, Community & Creative Projects

      27:40 – Building Your Own Content Roadmap

      29:40 – Final Thoughts on Content Optimization

      31:00 – Subscribe, Engage & Closing



      Afficher plus Afficher moins
      11 min
    • How to Shoot Corporate & Fitness Events Like a Pro (Gear, Prep, and Leadership) with JT Healy
      Jan 2 2026

      In this episode of the Hard Copy Media Podcast, Colton sits down with returning guest J.T. Healy to break down what it really takes to shoot high-level corporate and fitness events—whether you’re a solo shooter or running a full production team.

      From pre-production planning and shot lists to gear choices, audio capture, and on-site leadership, this conversation dives deep into the practical realities of event coverage. Colton and J.T. compare corporate events versus fitness competitions, explain why pre-production is everything, and share hard-earned lessons on how to avoid overshooting, protect your team, and deliver better results for clients.

      Topics covered include:

      • How to approach event coverage as a solo shooter vs. a team
      • Building effective shot lists and runs of show
      • Essential gear for corporate and fitness events
      • Why audio quality matters more than you think
      • How to communicate with clients, AV teams, and crews
      • Leadership on set and shielding your team from chaos
      • Repurposing event footage for additional deliverables
      • Common mistakes that ruin event videos (lighting included)

      Whether you’re a filmmaker, photographer, video business owner, or a marketer planning an event, this episode is packed with real-world insight you can apply immediately.

      Subscribe to the Hard Copy Media Podcast on YouTube, Spotify, Apple Podcasts, or wherever you listen to podcasts for more honest conversations about creativity, production, and building a sustainable media business.



      #EventProduction #VideoBusiness #HardCopyMedia

      00:00 – Welcome Back & Introducing J.T. Healy

      01:15 – Recording in J.T.’s Studio Space

      02:10 – Why Event Coverage Matters for Creatives

      03:00 – Corporate Events as a Solo Shooter

      04:40 – Pre-Production: Defining Deliverables

      06:30 – Building Shot Lists From the Agenda

      08:20 – Establishing Shots vs Detail Shots

      10:00 – Avoiding Boring Edits With Shot Variety

      11:45 – Overshooting vs Shooting Intentionally

      13:30 – Communication With Clients & AV Teams

      15:10 – When Things Go Wrong at Live Events

      16:25 – Essential Gear for Corporate Events

      18:45 – Why Audio Can Make or Break an Event Video

      21:15 – Repurposing Event Audio & Footage

      22:50 – Corporate vs Fitness Events Explained

      24:30 – Shooting Fitness Events Like Weddings

      26:40 – Speed, Efficiency & On-Site Editing

      28:30 – Working With Athletes, Brands & Competitions

      30:20 – Managing a Team on Fitness Events

      32:10 – Leadership, Respect & Clear Direction

      33:30 – Shielding Your Team From the Chaos

      34:45 – Gear Setup for Fitness Events

      37:10 – Why ND Filters Are Non-Negotiable Outdoors

      39:00 – Handheld Shooting & Camera Movement

      41:10 – Repurposing Footage for Future Sales

      42:30 – Hot Take: Lighting Can Ruin Corporate Events

      44:20 – Hot Take: Stop Shooting So Much Food

      47:00 – What Creatives Should Watch, Read & Listen To

      48:45 – Where to Find J.T. Healy

      49:40 – Final Thoughts & Subscribe



      Afficher plus Afficher moins
      50 min
    Aucun commentaire pour le moment