How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike.

You can apply for the incubator here: Apply here: https://apply.workable.com/soar-with-us/j/F587A37B6F/

You can find more information on the opportunity here: https://www.notion.so/soarwithus/Are-you-ready-to-launch-your-career-in-performance-marketing-2e611884e3c980589a44cb0d73c6bfb8

In this episode, Olly and Loukas break down how Soar/Hambi are solving the problem from the inside out… by launching the UK’s first Creative Strategist Incubator.

Whether you're hiring for this role or trying to be the hire, this episode covers:

— Why great creative strategists are so hard to find (and even harder to train)
— The exact soft skills to screen for if you're hiring
— How we built a system to turn generalists into high-performance strategists fast
— What Meta told us about upcoming creative similarity changes and why they're backing this programme
— Who this is for, how to apply, and what’s actually included

Applications for the first 5-person cohort are now open.This is not a junior marketing role.

This is the MBA for creative strategy.

Apply here: https://apply.workable.com/soar-with-us/j/F587A37B6F/

Chris’s newsletter (featured in the episode): https://copychris.substack.com/

Timestamps:
00:00 Intro
01:16 The shortage of great creative strategists
03:50 What makes a great CS: baseline traits + transferable skills
07:53 Incubator announcement
12:01 9–12 month pathway to Creative Strategist role
14:51 Why CS is hard to train
15:56 Training method + modules
21:48 Scriptwriting focus: train hardest first
27:58 Gold Standard scorecard
34:18 Why people leave companies: managers, progression, culture
45:24 What’s next: course content + apply link
From the team behind Soar With Us and Hambi Media: www.soarwithus.co

Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi

Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
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IM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026.

In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8 Health, to unpack how he built one of the fastest-growing supplement brands in the world.

From bringing on David Beckham as co-founder, to replacing 16 supplements with one clinically-backed daily drink, to assembling a scientific board with experts from NASA, UFC and Mayo Clinic, Danny shares the full playbook behind IM8’s explosive growth.

You can watch our IM8 breakdown here: https://youtu.be/FSO_kiGOVu8

Download the IM8 funnel resource here: https://eu1.hubs.ly/H0q_2-h0

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qMvq60

What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re told sleeping pills are the only way out?

In this episode, Dan Murray-Serter, co-founder of Heights, breaks down the unfiltered journey of building one of the UK’s fastest-growing brain health brands. From startup failure and burnout-induced insomnia to founding a category-defining company used by real celebrity customers, Dan shares the mindset shifts, health breakdowns, and bold brand decisions that fuelled Heights’ rise.

We talk:

• How burnout and gut issues led to a £25M brand
• Why Heights rejected nootropics hype and built around boring fundamentals
• How they landed celebrity endorsements
• Why real customer obsession beats clever marketing

This one’s part growth playbook, part founder therapy. Raw, honest, and genuinely useful for any DTC operator or founder building through the pain.

Follow Dan on socials:
LinkedIn: https://www.linkedin.com/in/danmurrays/
X: https://x.com/danmurrays

Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
X: https://x.com/oliverwhudson

Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
X: https://x.com/LoukasHambi

Follow D2C Diaries on socials
TikTok: / d2c.diaries
Instagram: / d2c_diaries