Couverture de IS THIS AI?

IS THIS AI?

IS THIS AI?

De : Oliver Veysey & Lisa Talia Moretti
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Every two weeks, humans from the BIMA (British Interactive Media Association) AI Council interrogate AI myths, provide practical advice, and share insights alongside other expert practitioners making it happen with AI.


BIMA is the voice of creativity & tech in the UK - driving innovation & excellence and representing a community of businesses, charities and academia.


BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work.


Co-hosts are Olly Veysey - writer, filmmaker and content strategist - and Lisa Talia Moretti - digital sociologist and business ethicist.

© 2025 IS THIS AI?
Art Economie
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    Épisodes
    • Computer says no: AI x recruitment.
      Oct 29 2025

      This week, Olly and Lisa sit down with Be Kaler Pilgrim, a design and tech recruitment leader who has spent more than two decades helping creatives find their place in changing organisations.

      We get honest about where the jobs have gone, how to get seen when robots are the first reader of your CV, and what soft skills genuinely look like in an AI workplace. As always, it's personal, practical and grounded in what is actually happening right now.

      Why listen?

      1. Understand the real story behind the vanishing creative roles.
      2. Learn how to get past automated gatekeepers.
      3. Make peace with soft skills being hard to show, and find your way.

      Some things we took from our conversation with Be Kaler Pilgrim

      • Most companies don't actually know what “AI skills” are yet. Curiosity and fluency can help us stand out. Ditch the empty claims.

      • Hiring is slower, more stubborn and more competitive. We have to be resilient and ready to compete.

      • Communities matter more than ever. Let's not struggle alone.

      • Robots can filter keywords, but they cannot judge fit or values. Humans still hire humans, which is a relief to us.

      Tune in

      Whether you are hiring or you are trying to build a creative career in the UK, and want help to make sense of the changing rules.

      Find us

      Be Kaler Pilgrim: https://www.smithfieldsearch.com/#who

      Olly Veysey: https://www.linkedin.com/in/oliverveysey/

      Lisa Talia Moretti: https://www.linkedin.com/in/lisataliamoretti/

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      31 min
    • AI slashes at all marketing skills and levels
      Oct 15 2025

      This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusing on tasks, the risks of becoming caterpillars, and how the skills we already have are still our most valuable assets. Which is a relief for most of us.

      Tune in for:

      1. An explanation of how we can level up the T-shaped marketing framework.

      2. Why we need to think about the relationship between tasks and skills, and also continue to protect and build on the fundamentals.

      3. The dangers of "unearned knowledge" and why we should be cautious not to lose specialist expertise.

      As ever, we get practical, personal and interested in how we move forward with AI by our side.

      Co-hosts Olly Veysey & Lisa Talia Moretti are joined by Marketing Director, Nathan Roach and Director of AI Strategy, Prateek Jain.

      Links:

      Leveling up the T-shaped Marketing Framework, Nathan S. Roach.

      AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership, ADMA

      Beyond Skills: Reengineering work, Reejig CEO Siobhan Savage

      The hunt is on the Renaissance Man of computing, King's College Professor Emeritus, David Guest

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      27 min
    • AI is not ready
      Oct 1 2025

      Huge numbers of enterprise AI projects are failing. Allegedly. MIT recently published a report claiming that “despite $30–40 billion in enterprise investment into GenAI... 95% of organizations are getting zero return.”

      Amid the shock, excitement, eye rolls, and told-you-so's, hosts Lisa Talia Moretti & Oliver Veysey take a clear eyed look at what’s really going on behind the MIT stats. They are joined by fellow AI Council member, Tom Good, and Luke Alexander - Chief Digital & AI Officer for Four Agency Worldwide.

      20 minutes packed with insights and practical ideas on everything from addressing AI fluency, embracing friction, and bringing our attention back to the people who matter most.

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      22 min
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